ATA Convention Update

The American Teleservices Association (ATA) is finalizing plans for new and exciting elements at its annual Convention and Expo, March 13-16, 2011, Phoenix, Arizona at the JW Marriott Desert Ridge. For the first time, the event will be held in the spring. So far, the response is tremendous and registration is already higher than last year.

The convention’s focus is on applied ideas of consumer management: how they have succeeded, how they have affected the bottom line, and how new and improved methods have avoided risk to company safety and banked revenue.

Keynote, Gary S. Laben, 20-year marketing veteran and CEO of KBM Group, will talk about “Optimizing Customer Engagement in a Time of Dynamic Change.” Other topics include chat, wireless, optimized customer engagement, employee relations, social media, analytics-based routing optimization, and PCI compliance. The event promises practical, proven solutions for everyone, including upper management, HR executives, campaign managers, compliance officers, and marketing professionals.

Event highlights include a general session with Tim Searcy and special presentation from ATA’s interim president, Bob Kobek. Popular returning elements include hot topic roundtables, speed networking, opportunity exchange, and annual awards gala.

[Posted by Peter DeHaan for Connections Magazine, a contact center publication from Peter DeHaan Publishing Inc.]

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