Tag Archives: Technology Articles

AnswerNet Expands Traditional Answering Service to Include Text Support


AnswerNet launched AnswerMyTexts, the first true business text answering service solution. AnswerMyTexts lets business owners handle texts on their business phone number or have those texts handled by AnswerNet agents. The goal of AnswerMyTexts is to allow businesses to use their answering service for non-voice channels for the first time, and to encourage all businesses to text-enable their business phone lines.

AnswerMyTexts, allows the business owner to manage their own texts and leverage support in three ways, with Scheduled Answering, On-Demand Answering, and Overflow Answering.

As part of this new service, AnswerMyTexts has created an easy-to-use system to text-enable any landline number in minutes. If a business does not have an existing number, AnswerNet will provide a new one.

“The use of texting-to-business numbers has been slowed because there has been no solution that allows the business to handle its own texts, or to have a third party handle them when the business is unavailable”, said Gary Pudles, CEO of AnswerNet. “With the AnswerMyTexts service, AnswerNet is leading the revolution in helping businesses move seamlessly into text communications.”

Today, statistics show that nine out of ten consumers prefer communication with companies via text, which leads to a better customer experience and a higher perceived customer satisfaction. 

Headquartered in Willow Grove, PA, AnswerNet is a full-service provider of inbound, outbound, automated, and BPO call center services. Founded in 1998, the company has over 30 sites with 2,000 full-time employees across the U.S. and Canada.

Contact Center Pain Points

SingleComm: cloud-native omnichannel TAS solutions

Tips for Improving Processes or Adopting New Technology

Submitted by SingleComm

While process-improving technology is a must for contact centers that want to stay competitive and improve customer experience, putting new technologies to use can mean growing pains, slow implementation, and frustrated employees. Patient experience ensures that your agents can connect patients to providers efficiently and securely.

In this article, we’ll discuss some common pain points contact centers experience when adopting new technologies or processes.

What Is Process Improvement?

Process improvement involves identifying, analyzing, and improving existing business processes to optimize performance, meet best practice standards, or improve user experience.

Often, the catalyst for process improvement comes in the form of a new technology solution. For example, the printing press allowed the production of books to increase drastically because the process of how books were made fundamentally changed.

How Technology Improves Business Processes

A large part of improving processes involves identifying inefficiencies and, when possible, streamlining them. These are two things that tech solutions excel at.

Tech applications can shine a light on redundant sections of processes and have the capability to automate repetitive, time-consuming tasks. This enables contact centers to reduce the cost of operation, save time, focus on other tasks, and speed up business operations.

Common Pain Points

Identifying opportunities and successfully managing through change can be painful but failing to innovate can be a death sentence for a business. With that in mind, here are some of the most common pain points organizations must work through when adopting a process change or new technology.

Cost

Cost is a significant factor in a contact center’s decision to adopt new technology. By quickly identifying deficiencies and enabling contact centers to make fast, efficient changes that optimize time-to-market, helps users to reduce their costs by about 40 percent.

Employee Buy-in

When a team member is unsure of a new technology or process, there is a good chance they will avoid embracing it fully, making the technology seem ineffective and causing the team member to become even more skeptical of the new solution. It’s a cycle that can be incredibly harmful to innovation.

Employees can have a variety of reasons for being hesitant about embracing new technologies or processes:

  • Lack of awareness about the purpose and reason for the change.
  • Adherence to an old methodology that they feel comfortable using.
  • Belief that the new process or technology might make them redundant.
  • Too busy to devote time to learning a new system.

Adoption Speed

The time between deciding on a new technology solution and having it fully implemented can be a tedious journey. Waiting for agents to become proficient with a platform can end up having the opposite of the desired effects of the new technology. Instead of happier customers and decreased call times, you end up with agents fumbling through a new interface and customers spending extra time on the phone.

Lack of Resources and Support

Even if there is complete buy-in from every agent, a lack of proper training and support can stymie the adaptation of new technology.

SingleComm is the cloud-based all-in-one call center software solution that helps contact centers train agents faster, turn data into actionable insights, and save big on operating expenses.

Contact Center AI: An Interview with Talkdesk’s Ben Rigby


Question: Ben, What Is the Current Sentiment Around AI and Automation in Contact Centers?

Answer: Today, contact centers have started to feel the concrete benefits of AI, from its ability to improve customer satisfaction to increasing agent productivity and upskilling employees.

While some companies still struggle to understand how automation can fit into their tech stack to transform how they operate as a business, many have started to experiment with AI technology to support specific processes or tasks in their contact centers.

Q: The Report Shows That Only 15 Percent of Organizations Are Taking Advantage of Emerging AI Technology, Such As Human-in-the-Loop. What Might Be Causing the Hesitation?

A: Our survey shows that contact center professionals are lacking confidence in their understanding of AI and the business results they should expect. As with implementing any new technology, AI comes with challenges, and our survey found that security and IT risks around legacy contact center equipment rank number one for concern.

Companies are also facing resistance from leaders and staff within their organization while grappling with labor shortages, all of which make it difficult to build, use, and maintain new automated systems. CX (customer experience) leaders need to be transparent with their workforce, emphasizing the core benefits and uses of AI and automation.

In addition to improving a business’s processes and bottom line, this technology also has the power to streamline employees’ day-to-day activities by filtering out the repetitive tasks. By openly communicating these direct benefits, companies can gain buy-in from their entire workforce, from entry level staff all the way up to managers and above.

Q: What Are the Security Risks That Come with AI Technology?

While security and IT risks of outdated contact center equipment are a main barrier to adoption, once deployed as part of a digital transformation initiative, AI actually makes contact centers more secure. Three in four CX professionals agree that AI tech will allow customer data to be more secure than a live agent, and four in five agree that AI will significantly help companies improve identity and authentication security in the next two years.

Q: How Can CX Leaders Address These Risks?

A: If AI has the potential to improve contact center security, the question then becomes, how can companies securely implement the technology? The answer is simple: businesses must put the strongest foundation in place to support AI. Specifically, they’ll need to invest in modern cloud architecture that will seamlessly and securely integrate AI technology.

Q: If a Company Has Not Yet Adopted This Technology, Are They Falling Behind?

A: Companies that continue to be resistant to AI adoption will undoubtedly fall behind in two areas: EX [employee experience] and CX. In today’s contact center workforce, AI technology helps reduce the repetitive tasks and transactional work for agents, alleviating stress, reducing workloads, and allowing teams to rebuild their contact center workforce.

AI provides the much-needed support during ongoing labor shortages and will be instrumental in upskilling workers to provide a more meaningful role in the contact center.

In terms of CX, conversational AI can help contact centers provide high-quality experiences by instantly responding to customer queries at any time of the day. AI can also equip agents with the contextual, personalized knowledge they need to accurately answer customer questions. This leaves customers highly satisfied and eases friction that comes with lengthy interactions.

Q: In Making the Decision to Implement More Advanced AI Technology, What Do CX Professionals Need to Consider?

A: There are three things CX professionals and leaders should consider:

First, do our agents have the right training and resources to leverage this technology effectively? Before launching new tech solutions, it’s important that the current agents have a strong skill set and understanding of how this will impact day-to-day operations, as well as best practices to work in tandem once the technology is in place.

Second, do we have the internal resources to make AI operations accessible? AI will continue to become more advanced and the only way for a company to reap the benefits of this technology is by making it accessible to everyone, even those who don’t have formal technical training or backgrounds.

Third, do we have a current system that can support a safe integration of advanced AI technology? Without the right foundation, you won’t be able to utilize AI to its full potential. Prior to deploying AI technology, take the time to consolidate redundant tech stacks.

Q: With 79 Percent of CX Leaders Planning to Increase Contact Center Investments, What Do You Think the State of AI and Automation in Contact Centers Will Look Like in 2023?

A: In 2023, the realization of AI’s capabilities and benefits will be more apparent than ever. While some companies may still be hesitant, there will be many more use cases and success stories to reference and tout the positive outcomes for contact centers.

We can all agree that AI technology will continue to evolve and adapt to new business needs within the next year. Along with that, the growth of no-code solutions will continue to shine a light on the true ease of adoption, putting a rest to concerns around the challenges of adoption.

Thank you, Ben, for taking time to share your insight.

It’s been my pleasure!

Ben Rigby is the SVP and Global Head of Product & Engineering at Talkdesk, an end-to-end contact center solutions provider.

How the Modern Contact Center Can Drive Better Results


By Rod Brownridge

The modern contact center has come a long way over the last few decades. The standard used to be dozens, hundreds, or even thousands of agents forced to sit in the same room and answer phone calls from customers.

Technology advances have made it so that many times a robot can give customers the information they’re looking for without the need for a conversation with a human. It’s a drastic change that has had considerable impact on the way contact centers do business in the twenty-first century. It’s not just the how that’s come a long way, it’s also the what.

Modern contact centers have many more tools at their disposal and advances in technology have allowed for a skills-based approach that ensures contact center agents are able to easily connect a customer with the best resource to fix their problems.

We now can solve more problems on the first call, and we’ve created a better pathway to customer/client retention and loyalty backed by a commitment to customer service.

But even though technology has improved the contact center over the years, 59 percent of consumers “would rather go through additional channels to contact customer service than have to use their voice to communicate,” according to Business Insider.

The report says that interactions with legacy customer service channels fell 7 percent over a two-year period “due in part to poor customer service.” We have the tools necessary to avoid the deterioration of customer service, and results like this should open the eyes of companies who aren’t putting an intense focus on customer interactions.

Here’s how modern-day technologies are driving effective resolutions while creating a more seamless customer experience and improving customer engagement.

The Advanced Use of Data

Our world has more data now than ever before. And the greatest advantage the modern contact center has now is access to information we didn’t dream possible in the past.

Today’s contact center should use analytical and qualitative tools to track calls and requests every step of the way. And each call or request should result in a detailed automated report that provides information about how the call was set up and what happened along the journey from beginning to end. The purpose of this is educational.

Your customer success teams should learn from each call and use the data and analytical tools to improve future outcomes. Using data to track key performance indicators, learning about call demographics, and using it to track quality control metrics is great, but you need to be able to dig deeper.

Access to conversation-level data enables a better level of customer service. According to McKinsey, companies are going wrong because they “do not have the right foundation in place, due to entrenched organizational structures and processes, legacy IT systems, and other challenges.”

McKinsey says the two root causes of slow advanced analytics adoption are a lack of integrated data across channels and an inability to link analytical insights to actions. With access to advanced analytics, we can reduce call volume and drive down the average handle time, creating a more efficient process.

Meeting Customers Where They Are

Many of today’s customers choose to not call contact centers. We still need to make the contact center work for them. Providing customers access to an integrated, help center portal that acts as a dashboard to supply information and tools—like the status of a request or an active chatbot—gives them options to get help.

Advanced technologies make these options available to the customer on their phones through an app, which they can use to sign up for text updates or automated calls to keep them abreast of what’s going on with their request.

Being nimble is key, and modern solutions supply more options. There will always be some customers who prefer to call and speak with a human. We need to be able to meet them where they are or risk them taking their business elsewhere.

Anticipatory Experiences for the Present and Future

The future of customer service—and where many modern-thinking organizations are going—is in the category of anticipatory customer service. The anticipatory approach allows you to see a customer profile with detailed information before you get on the phone with them, leading to quicker resolve times and shorter conversations.

What’s a straightforward way to impress a customer? Give them the impression that you have all their information at your fingertips and that you’re spending time working on their services when they’re not around.

Don’t forget to delight them with your communication style, frequency, and genuine care. Contact Center as a Service (CCaaS) solutions enable this type of customer experience through the cloud, improving customer engagement in many ways.

The standard customer experience has for too long revolved around a reactive approach, and companies have long failed to stand out. It’s the old leaders versus followers debate.

If you don’t stand out, you risk becoming interchangeable from your competitors. Instead, our approach should always focus on creating loyal customers through positive customer service interactions.

When you can anticipate the services your customer needs before they express those needs to you, you become more valuable to them than even they expected.

Today’s Contact Center Knows You Better

One thing hasn’t changed over time and probably never will: Customer service is all about relationships.

Advances in technology have allowed us to bridge gaps and get to resolutions faster and more efficiently than ever before. We’re now able to deliver more consistent results while focusing on managing relationships instead of managing problems.

It’s a two-way transaction. It’s never been easier for the contact center to work for both the company and the customer.

Rod Brownridge is a senior vice president of customer service at Fusion Connect, a provider of managed security and collaboration services. Rod brings two decades of operations, engineering, and customer success management to the role. He leads an award-winning customer success team at Fusion Connect, with a focus on providing frictionless experience to clients and customers alike.

What’s the Future of Virtual Reality Simulation in Call Center Training?


By Jim Iyoob

In this booming high-tech era, technology is disrupting and optimizing different business processes. From just being a discussion on the coffee table and brainstorming session, virtual reality (VR) simulation is now becoming a real-life application for call center training.

Initially this technology was expensive, and usage was underwhelming. However, with increased demand in VR devices, technology is getting cheaper and efforts are improving virtual reality simulation to make it more useful.

For call center trainers, it’s crucial to reinvent continuously and adopt new skills while simultaneously coaching their teams. This not only helps the trainers themselves but also plays a key role in the organization’s success. Virtual reality gives contact center trainers an opportunity to increase self-awareness, develop new skills, adapt to different situations, evaluate their performance, and identify growth opportunities.

How Does Virtual Reality Simulation Work?

Virtual reality creates real-life business situations where the brain and body feel they’re in an actual world. Users are part of this virtual world experience through VR wearable devices such as headsets or glasses to encounter real-life challenges. The virtual reality system incorporates training modules that prepares leaders by testing them in a virtual world, with a similar-to-real-life application.

Hence, the trainers learn and evolve to fulfill their duties and meet the organization’s expectations. As a result, trainers get a hands-on experience in the virtual world, before tackling challenges in the real world.

How Does Virtual Reality Simulation Help in Call Center Training?

For a long time, the true potential of virtual reality simulation went unnoticed, especially in contact center training. VR empowers trainers by allowing them to practice and handle difficult conversations in the virtual world, something which isn’t possible in a classroom. Once they decide on their scenario online, they can put on a wearable VR headset to get into the simulation and practice any situation.

As businesses are getting tech-savvy, it is the right time to make room for virtual reality. So, let’s take a deep dive into different areas where virtual reality simulation enhances contact center training.

Improve Soft Skills

Soft skills are the core of training and development. Without proper soft skills, workplace functioning gets affected. With virtual reality simulation, call center trainers can assess and practice their soft skills. They can experience different circumstances such as mentoring and motivating team members, giving performance reviews to the team and appreciating excellent work. Virtual reality simulation makes it easy for call center trainers to evaluate their reactions to different situations and bridge gaps in the learning curve.

Create a Secure Training Environment

Getting nervous before major events can happen to anyone. Here, virtual reality simulation can come to the rescue and provide a secure and friendly environment where trainers can learn comfortably.

VR lets trainers practice for meetings, presentations, and seminars by creating realistic business situations. Therefore, the contact center trainers can prepare themselves, identify areas of improvement, and work on them before the actual event.

Strengthen Emotional Connectivity

It’s important for call center trainers to make practical decisions. However, the need of developing decision-making skills based on empathy cannot be overlooked. If the trainers can connect with the sentiments, beliefs, and experiences of their team members, then they can become empathetic leaders.

Empathy is a driving force that keeps team members connected, motivated, builds trust, and increases collaboration. With virtual reality, trainers can take a detailed look at different scenarios, develop empathy, and make decisions that are good for all.

Leveraging technology for call center training is an area every trainer must look forward to. Leaders must be visionary and adapt to the latest technology to have a competitive edge in the market. Virtual reality is a crucial tool for businesses to effectively train their team members.

Investing in virtual reality simulation technologies may seem expensive, but it’s rewarding overall. Strong leaders developed with the help of VR can positively influence business results. With the use of virtual reality tools, call center training can become more proficient.

Virtual reality simulation for training and development is worth the investment.

Jim Iyoob is the chief customer officer at Etech Global Services. He handles strategy, marketing, business development, IT, program implementation, operational excellence, and product development across all Etech’s existing lines of business: Etech, Etech Insights, Etech Technology Solutions, and Etech Social Media Solutions.

Increase Personalization in Call Centers by Accessing Relevant Data

By Daniel Fallmann

Today, many call centers have their general scripts and rules they follow when a customer calls. However, consumers have increased their expectations regarding their personal customer experience. With increased competition in every industry, organizations cannot afford to lose valuable business because of poor customer experience efforts.

With the help of artificial intelligence and machine learning technology, companies can begin to access relevant data to personalize a customer’s call center experience and make the journey more relevant. Personalization to scripts and approaches from call centers allow customers to feel understood by the brand, building a solid level of trust and loyalty.

To offer unique and personalized experiences, support teams will primarily need access to relevant data surrounding their customer and their journey with the brand. Without doing so, you’ll just be another call center not optimizing the power of connected data.

Gain Entryway into Relevant Customer Data

Access to relevant and personalized data requires the connection of structured and unstructured data sources. Before calling, a customer may have interacted with your product or company hundreds of times. Artificial intelligence allows companies to connect data from all these interactions in a 360-degree holistic view.

From activity on your website (form downloads, support requests) to emails, call transcripts, and purchase information, data can be captured, analyzed, and utilized in the form of customer journey maps. Seeing the full story of a customer gives workers in the call center all the information they need to help a customer quickly and in a personalized manner.

In a recent Gartner survey, 83 percent of respondents reported that their organization struggles to use customer journey maps to identify and prioritize CX (customer experience) efforts. Being in the other 17 percent can play a pivotal role in transforming how people view and talk about your brand—ultimately, coming back to purchase more and increase business.

The connection of scattered data also allows customer support teams within call centers to access information about related problems and other customers with similar buying habits. Doing so helps call centers see what has worked well in the past and can assist them in shaping their approach for future like-minded consumers.

However, not all data is for everybody’s eyes and data privacy needs to be enforced by giving the proper access rights to each department. AI-solutions, like such, give management the ability to restrict sensitive data to support teams, ensuring compliance and privacy standards are always upheld.

How Does This Look in Real Life and Real-Time?

If a customer calls with a problem, innovative AI-based solutions can first identify who the number belongs from, using data that the company has previously collected. Prior to picking up the phone, the support agents’ screen will show them all the relevant information regarding the customer in an easily digestible format. Therefore, they can already begin personalizing their introduction to the call.

When a customer starts explaining why they’re calling in, the agent will already have a full view of different touchpoints that have occurred. Examples of different touchpoints include web activity, form downloads, conversations with chatbots, previous calls, email communications, and purchase orders.

In addition, the call agent will also be able to search for any piece of intelligence they may need to help the customer in the quickest, most efficient, and personalized manner. If this specific customer calls about a broken appliance, searching for that appliance will extract all the relevant data to steer the representative in the right direction.

Call centers can even take it a step further and search for a particular issue with that appliance and then be fed with information from corporate documents or similar customer interactions in a matter of seconds, eliminating long wait times or needing to put customers on hold.

Conclusion

In the digital times we are living in, innovative companies are well underway transforming their approaches to customer service and customer experience. As an example, chatbots are constantly learning from corporate data to better understand and assist with customer needs directly on the homepage of consumer-facing websites. In addition, management teams are using data in real-time to enhance their current CX strategies and business roadmaps.

There is no reason why people tasked with handling customers on the frontlines in call center roles shouldn’t be equipped with this type of technology. After all, the capacity to personalize and organize data makes life easier for your workforce and gives your customers a unique experience to highlight their individual importance.

Daniel Fallmann founded Mindbreeze in 2005 at the age of 23, after he finished his studies in computer science. He has many years of experience in the computer and information technology sector. As Mindbreeze’s CEO he is an example of high quality and innovation standards. From the company’s very beginning, Fallmann, together with his team, laid the foundation for the highly scalable and intelligent Mindbreeze InSpire appliance.

Talent, Tech, and TAS

How Telephone Answering Services Use Automation to Thrive

SingleComm: cloud-native omnichannel TAS solutions


By SingleComm

In today’s workplace, hiring exceptional talent has become an impossible task for telephone answering service (TAS) companies. With the great resignation showing no signshttps://singlecomm.com/ of easing, companies realize the challenge of building an exceptional team.

Even after hiring, companies can lose agents to burnout caused by high call volume, not to mention high stress. So how do you build an efficient, reliable TAS business without onboarding additional, difficult-to-find talent? By turning your attention to automation tools that empower your team to deliver results.

The Costly Conundrum That Challenges TAS Companies

With unprecedented labor shortages, TAS companies realize hiring is taking longer than expected. This shortfall in human resources leads to:

  • Slower growth
  • Overworked agents
  • Unsatisfied customers

Of course, hiring talent is just the beginning. Companies are also tasked with retaining top employees. According to a study by Microsoft, more than 40 percent of the global workforce is considering leaving their jobs. Employees want to feel valued without feeling overworked.

This presents a challenge when call agents feel worn down with reduced staffing, high call volumes, multiple handoffs, confusing scripts, and time-consuming tasks. It’s a costly conundrum.

But the solution doesn’t have to be hiring and the months-long wait to bring on team members, which may eventually lead to more turnover, more risk of burnout, and more lost revenue. The modern, recession-proof solution is in empowering talent through tech.

The Focus on Automation

As stated in the Harvard Business Review, better retention comes from improving employee satisfaction and reducing environmental pressures. Advanced automation accomplishes this by elevating your team’s performance, making them feel valuable and confident while also relieving environmental pressures.

Instead of looking for outside help, agents will feel they have the technology to exceed customer expectations. Your team will be able to do more for less without the need to invest in IT resources, licenses, and other technology.

With cloud-based automation tools, agents no longer have a need for softphones, VPNs, and remote desktop servers. Some of this cloud architecture also includes built-in resilience and PCI, SOC2, and HIPAA compliance.

Improved retention comes from finding ways to support and empower your agents with seamless tools. It’s an opportunity to do more with optimized efficiency.

Start Doing More with Less

Implementing advanced cloud-based tools for your business elevates your team’s performance and efficiency while other companies wait to hire. There are several key time-saving automation tools that reinvigorate call agents and improve workplace efficiency. These include:

  • Personalized Scripts:Empower agents with customized messages that help them easily and confidently navigate scripts while decreasing agent training and ramp-up time
  • Automatic Dispatching: Eliminate agent error with automatic dispatching that frees them up to do more of what they do best: support and represent your clients
  • Omnichannel Strategy:Use a TAS solution that offers a fully integrated suite of digital channels, including web chat, two-way SMS, two-way email, social, and messaging channels
  • Business Intelligence: Employ a business intelligence tool that offers custom reporting without the need for programmers

Leveraging these cloud-based automation tools is possible, which provides your team with the automation tools and confidence to deliver exceptional results. This offers your organization the opportunity to pursue actionable customer insight that allows your team to work smarter, more coherently, without waiting for another hire to arrive.

SingleComm: TAS Automation

With a combined sixty years of industry experience, SingleComm delivers a TAS platform with fully integrated voice, omnichannel, scripting, and dispatch. Enjoy peace of mind with built-in resilience and redundancy with their cloud-native platform. Access a fully integrated suite of channels, including messaging, web chat, two-way SMS, two-way email, and social.

Get customized messaging, automated tools, and PCI, SOC2, and HIPAA compliance, all without the need for IT resources or licenses. Run your business more efficiently and easily than ever before with this innovative TAS solution from SingleComm.

Embrace SaaS Flexibility

Tap Internet Provided Services to Maximize Outcomes

By Peter Lyle DeHaan, Ph.D.

SaaS (Software as a Service) is a subscription service that provides software solutions from a centrally located host. It also goes by other names, with some vendors making distinctions between various offerings. For our purposes, however, we’ll look at the concept generically.

SaaS offers several benefits not found in traditional premise-based call center solutions.

Affordable

SaaS is a subscription service, usually paid monthly, often in proportion to usage or configuration. As a monthly expense it shows up on your operation’s income statement. The SaaS provider handles all support and maintenance.

This contrasts to a premise-based system that’s installed at your call center. This system requires that you purchase it, install it, and maintain it. The purchase price appears on your balance sheet. The distinction between income statement and balance sheet is significant from a financial and tax perspective.

Scalable

When you buy a system, you make a guess at the size of the system you need. This includes the number of stations, ports, and options. The result is that you may pay per capacity you never use or find yourself under resourced and needing to buy more.

With SaaS you can make quick adjustments as needed to scale up to handle additional traffic or cut back to save money.

Portable

Moving an installed system from one location to another is a time-consuming, expensive task. It involves downtime, which inconveniences callers. With SaaS moving is easy. All you need is a quality internet connection and a device (usually a computer) to connect to it. This is ideal if you need to react quickly to changing situations such as a pandemic, manmade catastrophe, or natural disaster.

Current

When you buy and install a premise-based system, you quickly find using a platform that’s not running the latest version of software or you find yourself buying periodic updates. With SaaS this is never an issue. The provider keeps their hosted solution on the latest version, and all you need to do is login to access it.

Summary

Using a SaaS solution for your call center provides many advantages. It is affordable, scalable, and portable. It’s always up to date. Though you may have a business case or strategic purpose for purchasing, installing, and maintaining a premise-based system in your call center, don’t accept this as the default solution.

Give SaaS thoughtful consideration.

Peter Lyle DeHaan is the publisher and editor-in-chief of Connections Magazine. He’s a passionate wordsmith whose goal is to change the world one word at a time. Learn about his books and read more of his articles at  Peter Lyle DeHaan.

The Truths of System Hardening

Startel contact center software that delivers happiness to your customers

By Shawn Griswold

Today you must take initiative to deal with security and system hardening. Flying under the radar, hoping and praying you will be okay, is no longer an option. Cybercrime is exploding. Crimes like exfiltration, ransomware, extortion, and sale of personal data are on the increase, and they are even being combined.

Previously threat analysts were only worried about ransomware, now they must worry about the ransomware actors exfiltrating data: turning around and locking us out of our own system, and then threatening to sell our information if we don’t pay. And they do sell data if the victims don’t comply. Sites like Klep exist to sell data. 

Why do they do this? For one, it’s safe for the bad actors. The countries that harbor these threat actors will not prosecute if they don’t harm anything within their own country. In Russia, for instance, where many of the threat actors attacking the U.S. reside, threat actor’s software can check the localization of a computer, and if it resides in any of the former soviet states, the software will automatically uninstall itself. They know better than to do business in their own backyard. But they can attack the United States all they want, and they will never face prosecution. So, it is a safe crime for them. 

As far as money goes, just to give you an idea, is a company called Darkside. It was in the news recently. The FBI blamed it for carrying out a ransomware attack on Colonial Pipeline, which crippled fuel delivery across the Southeastern United States. Darkside made $17 Million in seven months. It’s very profitable. Darkside began as a software company that provided services. Revel makes even more than that. 

It’s an easy business. Darkside took all the work out of creating ransomware. You can go on to a webpage, order your ransomware software, customize it for the environment you need it for, create it, and deploy it. You don’t even need to know how to write ransomware. 

Tools stolen from government hacking teams are used to commit these crimes. Equation Group, the hacking arm of the National Security Administration had malware code stolen by another hacking group called The Shadow Brokers and is now being used to commit crimes globally. As these tools have been stolen and released it makes things so much easier for the criminals.

From 2018-2019 ransomware attacks increased by 300 percent in the United States. In the first nine months of 2020 it has increased an additional 400 percent.

The other thing to keep in mind is that for those under a regulated environment such as HIPAA, PCI, ITAR, and FERPA, it really doesn’t matter. Ransomware equals a breach. And breach means disclosure. These are the things we try to avoid.

One of the biggest attack points we are seeing is VPN. This year alone, VPN attacks have increase over 2,000 percent. The number one way these threat actors are getting into corporations is by attacking people’s less secure home networks. Ultimately your security is no better than the end point. For example, the Colonial Pipelines breach came because of a compromised username and password for a user’s home VPN. The threat actors got ahold of it, and they did $5 million dollars in ransomware damage, plus the subsequent security costs to the company in mitigating future attacks. 

Another scary example occurred at the Oldsmar Water Treatment Plant in Florida. According to federal investigators an outdated version of Windows and a weak cybersecurity network allowed hackers to access the water system and momentarily tamper with the water supply. 

So, what can you do? Use system hardening.

What is system hardening? These are steps you can take to make your cyber security system more secure than what a default installation provides. You may be surprised that most systems are insecure by default for the sake of user convenience. Many companies want to make their software easy to use and easy to set up. But that doesn’t make it secure. 

For example, by default Microsoft Windows does not have the password lockout turned on. You need to go in and manually set it so that hackers can’t just “brute force” their way into your system. By default, it does not have password history turned on. So even if you tell it to change the password every thirty days, your old password will still work unless you turn on password history. As your passwords keep changing, you are only adding more opportunities for hackers to guess a password. 

These are the types of security measures you need to harden.

Anti-Malware and Anti-Virus

This should be mandatory and set to automatically update. Scans should also run automatically. Likewise, they need endpoint protection and intrusion protection. They need to do a certain amount of firewall and exfiltration. They just can’t let anything go out the door. 

If you are running in a domain where you have control over all the endpoints, you can investigate installing a central managed server where all the definitions are downloaded to it and then pushed out. Completely take it out of the hands of the agents or end users. This is a pain but cleaning up after a ransomware attack is far worse. The average cost of cleaning up after a ransomware attack is around $1.2 to 1.5 million. 

Web Proxy

Do not allow agents to browse the internet freely. Create and maintain whitelists or required internet sites.

Firewalls

Companies put a lot of time and effort into securing what is on the outside trying to get in, but they don’t put the same energy into securing what’s inside trying to get out. Many companies hinge everything on the hacker never getting in. But there are multiple ways they can, and once inside what security plans do you have in place? 

Focus on inside to out as much as you would outside to in. You must assume they will get in. This is what the hackers are relying on. That once they can get in, they can exfiltrate the data without any barriers. Therefore, your inside to outside rules must be well defined and only allow outgoing traffic that is necessary.

Updates and Patches

You must apply all high and critical updates within thirty days of release to maintain security compliance. For example, the NotPetya virus caused $10 billion in damages because users did not apply a critical patch. If you are running in a domain, it is highly recommended that you use the Windows Server Update Service. The WannaCry virus was launched out of North Korea and was successful because nobody heeded the warnings from NotPetya and did not patch. This sort of security laziness is the initial cause or shortcoming of many system breaches. Do not delay these patches. 

And if Windows releases a patch outside of their normal patch cycle you should apply it immediately. If they feel it’s critical enough to offer it outside of their normal patch cycle, then you can be sure the virus is bad. They only do that when things are critical.

Vulnerability Scanning

Vulnerability scanning is an inspection of the potential points of exploit on a computer or network to identify security holes. A vulnerability scan detects and classifies system weaknesses in computers, networks, and communications equipment and predicts the effectiveness of countermeasures. Some places where you can have this done are www.OpenVAS.org and www.tenable.com

Other Best Practices

Rename the default administrator and disable the account. Do not make it easy to hack a known default administrator account. You should always rename it to something other than administrator. The first account that a threat actor would want to access is the admin login. Don’t make it easy to find. Also, keep the system security group as small as possible. And do not allow users to run as local administrators.

It is also highly recommended to use a Server 2021 or later Active Directory Domain. This centralizes the management of authentication and access. Update group security policies per NIST or CIS standards. Once again default policies are not secure. For more information visit www.nist.gov or www.cisecurity.org

Harden web servers to meet OWASP standards. For more information go to www.owasp.org. Also look at www.ssllabs.com.

Educate Your Agents

Another thing many security admins take lightly is educating their employees about security risks. You should train your workers so they understand the risks involved with browsing the internet or opening spam emails. 

One way many security admins are gauging their workers knowledge and adherence to rules is to send out a faux phishing email from an anonymous source to see how many people click on it. You can even offer incentives to get that click rate as low as possible.

Conclusion

If there is one thing you should be learning from all of this is just how easy and risk free this crime is. For many hackers the only security protocol they must contend with when hacking your system is figuring out your name and password. Once inside they can easily move about. But if you take the steps mentioned above you will make it harder for the hacker. 

Many hackers are lazy and do not have time for redundant security measures. Once they realize how slow their progress will be, many will just give up. This is not because it is impossible but because it will require extra work. 

While we cannot guarantee a failsafe security system, we can make it harder for the hackers to hack.

Startel

Shawn Griswold is the security analyst for Startel Contact Center Solutions. Shawn has been involved in software engineering for over thirty years and has been providing cyber security for Startel for the last six.

Vision 2020


By Donna Fluss

We’ve entered the new decade with great momentum in technological innovation. Startups and large enterprises are investing billions in artificial intelligence (AI) and automation-based initiatives that will change the way we live our lives and conduct business over the next ten to twenty years.

Technologies we’ve talked about for generations, such as self-driving cars, will alter the way people get around, making the argument for or against new transportation business models from companies such as Uber and Lyft merely a stepping-stone to a vastly transformed future.

DMG’s crystal ball shows an amazing outlook for the world of service and contact centers. In 2020 we’re going to see new and continued investments that will finally allow companies to decrease the number of live agent resources needed in contact centers, which is the number-one goal for these people-intensive organizations. 

Self-service solutions—the preferred way for consumers in the more advanced economies to obtain assistance—will experience a resurgence as AI-related technologies emerge that provide omni-channel concierge-level service. (Displaced contact center employees can move into new functions, such as administering robotics and AI initiatives.)

The workforce, populated increasingly by millennials, will continue to take the reins from boomers and Gen-Xers. This will intensify the need to satisfy the lifestyle requirements of the most technically advanced generation of workers. The digital transformation will continue to take place slowly in many companies. 

Investments to replace forty- to fifty-plus-year-old solutions that remain at the core of some of the largest corporations in the world, including major banks, will finally occur, as the resources and cost required to support systems built in the dark ages of technology will be too high. This doesn’t mean that it will be easy; it just means that it will happen, as the alternative is no longer viable. 

The changing workforce will drive much of the innovation in companies. More business (and personal) activities will occur through mobility. The need for enterprise-wide workforce management (WFM) solutions to help companies find, hire, train, and schedule the resources needed to operate their business cost-effectively (not just in their contact centers) will supersede negative preconceptions. A new generation of flexible, AI-based WFM solutions will emerge to support this. Designed for real-time, omni-channel, and multifunction forecasting and scheduling, they will share only a name with the solutions of the past. 

After decades of claiming to need highly knowledgeable workers, enterprises will implement new systems, training programs, and policies, driven by the vast amount of data required to support a hybrid human and automated workforce. It’s still debatable whether every employee will have their own automated bot to assist them, as it’s likely unnecessary, but there is no doubt that many types of automation (and workflow technology) will emerge to handle tasks that do not require or even benefit from the cognitive capabilities of live employees. 

This will be a major boon for contact centers and back-office operating departments, where employees are still engaged in many repetitive, noncognitive tasks that require them to cut and paste data into multiple nonintegrated systems, manually create and enter summaries of customer conversations, place orders received via faxes (yes, this still happens), manually perform fulfillment activities, and more.

New automation and AI-enabled technology will deliver innovations that make it easier for companies to support the work/life balance requirements of millennials and, looking to the future, Generation Z. As these capabilities enhance the customer and agent experience and improve productivity, adoption will be swift.

Smart technology will position companies to improve the customer experience, provided the initiatives coincide with changes to outdated policies and procedures. One of the biggest impediments to delivering an outstanding customer experience, regardless of technology, is the conflicting goals of sales, service, and marketing. For digital transformation initiatives to succeed, enterprises must invest in reinventing their relationship with customers and employees, as much as updating their technology.

Donna Fluss is president of DMG Consulting LLC. For more than two decades she has helped emerging and established companies develop and deliver outstanding customer experiences. A recognized visionary, author, and speaker, Donna drives strategic transformation and innovation throughout the services industry. She provides strategic and practical counsel for enterprises, solution providers, and the investment community.