The Twelve Steps to Successful Telemarketing – Step Four: Purpose of Call
By Kathy Sisk It’s important to let your prospects know the purpose of your telephone call – without being too specific – in order to … Read more
By Kathy Sisk It’s important to let your prospects know the purpose of your telephone call – without being too specific – in order to … Read more
By Greg Bush When most people think of working as a sales representative in a call center, they associate feelings of fear, rejection, and uncertainty. … Read more
By Kathy Sisk The first two steps for successful telemarketing are properly presenting your introduction and communicating how you acquired the prospect’s name. In the … Read more
By Kathy Sisk In the last issue of Connections Magazine, I covered in detail the “introduction” phase of making a phone call, which is the … Read more
By Kathy Sisk The opening statement of a call is one of the most crucial parts of your presentation. With only seconds to create a … Read more
By Kathy Sisk For many years companies have concentrated their telemarketing efforts by conducting a one-call close. Today, due to the inundation of telemarketing calls, … Read more
By Peter Lyle DeHaan, PhD Last year my local phone company changed. There was much to-do surrounding this news, arriving in the form of frequent … Read more
Shaun Petersen, of Mac Murray, Petersen & Shuster LLP, reported that three states laws recently passed laws that affect call center activity. Indiana adopted revisions … Read more
By Kathy Sisk The key to telemarketing, whether it is prospecting, appointment-setting, or sales, is the relationship agents develop with contacts. Part of this relationship … Read more
By Kathy Sisk So far, we’ve covered five techniques for more effective telephone communication: the strategic pause, voice inflection, volume, rate of speech, and pitch. … Read more