Tag Archives: new book

News

New Sales and Marketing Book

Peter Lyle DeHaan Releases Sticky Sales and Marketing

Peter Lyle DeHaan released his latest book, Sticky Sales and Marketing: Produce Positive Long-Term Results and Relationships. It is book two in the Sticky series.

Sticky Sales and Marketing addresses sales management, sales tips, marketing management, and marketing tactics.

Sticky Sales and Marketing: Produce Positive Long-Term Results and Relationships

In Sticky Sales and Marketing, Peter Lyle DeHaan, PhD uses a coherent story-driven process to highlight what works and what doesn’t to break down sales and marketing strategies.

Regardless if you’re selling products, services, or ideas, Sticky Sales and Marketing teaches practical, real-world examples of why some techniques work—and others don’t.

Through insightful stories and insightful examples, you’ll discover how to:

  • Close more sales and foster repeat business.
  • Understand the keys to a high-producing sales team.
  • Figure out what marketing channels to use and how to implement them.
  • Apply proven marketing tactics to your business.
  • Gain confidence in your sales and marketing skills.

Sticky Sales and Marketing provides the building blocks to develop a sales and marketing strategy that will stick, as well as escape promotion failures that could damage your reputation, hurt your business, or harm your career.

Peter Lyle DeHaan, Publisher and Editor of Connections Magazine

Peter Lyle DeHaan‘s Sticky Sales and Marketing is book two in the beloved Sticky series. Upcoming titles include Sticky Leadership and Management (2023) and Sticky Living (2024).

Sticky Sales and Marketing is now available in e-book, paperback, and hardcover.

Peter Lyle DeHaan, PhD, is the publisher and editor-in-chief of Connections Magazine. He’s a passionate wordsmith whose goal is to change the world one word at a time.  Read more of his articles at PeterDeHaanPublishing.com.

News

Peter Lyle DeHaan Publishes Healthcare Call Center Book

Latest book, Healthcare Call Center Essentials, released earlier this month on June 6, 2022.

Healthcare Call Center Essentials: Optimize Your Medical Contact Center to Improve Patient Outcomes and Drive Organizational Success

The book Healthcare Call Center Essentials is designed for those who want to manage a more effective medical contact center. From daily operations to long-term success, this essential guide will help readers create a thriving contact center that meets the urgent needs of both patients and the medical community.

In it, you can discover how to better manage your team and support achievable strategies to meet goals and support patients and healthcare centers. By implementing the strategies and tips in Healthcare Call Center Essentials, you can improve your daily systems and perfect your contact center operation.

Peter Lyle DeHaan, Publisher and Editor of Connections Magazine

“Though the focus of this book is healthcare contact centers, the content readily applies to call centers in other industries,” DeHaan said. “This includes both corporate and outsource call centers. It’s a vital resource for every call center leader.”

In addition to writing and publishing magazines and books about the call center industry, DeHaan’s lifetime of experience includes managing a multi-location call center, employment with a call center vendor, and consultant for call centers and telephone answering services.

Healthcare Call Center Essentials is available today in e-book, paperback, and hardcover. Get your copy today.

News

Customer Service Book Published

Peter Lyle DeHaan Releases Sticky Customer Service

Peter Lyle DeHaan released his newest book, Sticky Customer Service: Stop Churning Customers and Start Growing Your Business, on June 17. 

Sticky Customer Service: Stop Churning Customers and Start Growing Your Business

“Customer service isn’t a once-and-done effort,” DeHaan says. “It takes ongoing work to truly meet your customers’ expectations.” In Sticky Customer Service, unearth practical, action-oriented insights to help turn customer service from an ehttps://peterlyledehaan.com/books/sticky-customer-service/mbarrassing weakness into a business strength. “Though Sticky Customer Service addresses all aspects of customer service, the telephone takes center stage, with added attention given to online and multichannel interactions.”

In Sticky Customer Service, you’ll discover:

  • The three key areas where customer service occurs and why they must work together.
  • How to avoid common errors that too many businesses make.
  • Why delighting customers is not the best approach and sets up future failure.

“Most businesses today give more attention to customer acquisition then customer retention. This is backward thinking,” DeHaan states. “It’s much easier and less costly to keep existing customers than it is to find new ones. Yet the actions of most businesses prove that they don’t understand this.”

Peter Lyle DeHaan, Publisher and Editor of Connections Magazine

Sticky Customer Service is book one in the Sticky series. Future titles include Sticky Leadership, Sticky Sales and Marketing, and Sticky Living.
Sticky Customer Service is available in e-book, paperback, and hardcover. Get your copy of Sticky Customer Service today.

Peter Lyle DeHaan, PhD, is the publisher and editor-in-chief of Connections Magazine. He’s a passionate wordsmith whose goal is to change the world one word at a time.  Read more of his articles at PeterDeHaanPublishing.com.

News

Peter Lyle DeHaan Releases TAS Book

Longtime industry veteran Peter Lyle DeHaan released his insider’s guide to starting an answering service on January 29. Titled How to Start a Telephone Answering Service, the book concisely shares the essential information needed for an entrepreneur to start an answering service. Based on decades of industry experience and years of consulting, Peter DeHaan, PhD, released this book as a service to the industry.

How to Start a Telephone Answering Service, by Peter Lyle DeHaan

“Though I open the book trying to talk people out of starting an answering service, if they decide to proceed, I want them to do it right and not damage the industry by making naïve mistakes,” said DeHaan. It’s a must read for anyone thinking about getting into the answering service industry.

Author Peter Lyle DeHaan

“When I consulted for the industry, people kept calling me to help them start an answering service. I repeated the same advice so often, that I eventually resorted to putting it online.” Since day one that website received steady traffic. Now, for the first time, that updated information is available in the convenience of a book. Available in paperback and ebook.

Learn more at www.StartAnAnsweringService.com.