Appointment Setting Versus Lead Generation
By Shaun Thompson Appointment setting and lead generation are both strategic business options that most companies employ to accelerate their sales, but they’re often commonly … Read more
By Shaun Thompson Appointment setting and lead generation are both strategic business options that most companies employ to accelerate their sales, but they’re often commonly … Read more
By Angela Garfinkel There have been many changes to telemarketing rules and regulations in 2021. The most notable change was the April 1, 2021, U.S. Supreme … Read more
By Steve Korn Like most other industries, the insurance industry is not exempt from clients closing their doors, being acquired, or losing someone to competition. … Read more
By Donna West The real work of a salesperson—the work that truly increases your sales, and thus your income—happens outside of inquiry calls. Inquiry calls … Read more
By Jill J. Johnson A key component of effective target marketing involves developing deep insight into how the decision-making process influences your prospects to make … Read more
By Patrick Bailey Telemarketing can be quite stressful and daunting, especially for beginners. There is often a fear that your prospects will hang up on … Read more
By Julie Kramme So, you’ve decided to use outbound calling as part of your sales and marketing strategy. You’ve acquired a list of prospects to … Read more
By Molly Yurick Contrary to popular belief, your website is not about the products you sell, the services you provide, or the information you share. … Read more
By Angela Garfinkel In Part 1 of “Telemarketing Appointment Setting Best Practices,” we discussed how to maximize the appointment kept rate when conducting telemarketing appointment … Read more
By Adam Mergist With the rise of the internet and streamlined conversion paths provided by megabrands such as Amazon, consumers expect more from every company … Read more