Ask Kathy: Why Telemarketing Programs Fail – Part 2
By Kathy Sisk Last issue we discussed the key factors why telemarketing programs fail. Now we continue with the vital aspects of setting up and … Read more
By Kathy Sisk Last issue we discussed the key factors why telemarketing programs fail. Now we continue with the vital aspects of setting up and … Read more
By Kathy Sisk When outsourcing a call center campaign, there are three places failure can occur: before the calling begins, during the calling, and after … Read more
By Kathy Sisk Understanding the four levels of agents can improve productivity, lower burnout, and reduce turnover. In the last issue we discussed the A … Read more
By Kathy Sisk There are four types of agents: A, B, C, and D. Understanding them allows you to create internal advancement opportunities and accomplish … Read more
By Kathy Sisk An agent’s job diversity is as important as his or her salary. Job quality that meets the employee’s personal level of satisfaction … Read more
By Kathy Sisk A customer service representative (CSR) and telemarketing service or sales representative (TSR) are great entry-level positions to prepare future managers and leaders. … Read more
By Kathy Sisk There are seven steps to effective recruiting. They are: Phase 1: Résumé Screening Phase 2: First Telephone Interview Phase 3: Second Telephone … Read more
By Kathy Sisk Question: When recruiting, what does an ideal agent should look like? What steps should I take to help make the right selection? … Read more
By Kathy Sisk Question: Should I Outsource Offshore? Answer: For twenty-three years we’ve helped clients outsource their campaigns. Many have expressed concerns about outsourcing to … Read more
By Kathy Sisk Question: The “feel, felt, found” technique is used a lot when overcoming objections; how can I use it, but not sound so … Read more