Startel, Professional Teledata, and Alston Tascom revealed their new unified brand to users of all three of the companies’ software platforms at their first combined user group conference in Denver, Colorado.
The new branding follows the 2015 merger of Startel and Professional Teledata and the subsequent September 2017 merger with Alston Tascom. These moves further expand the companies’ product offerings, broaden markets, and enhance technical resources and expertise.
The new brand is visually represented by uniting all three company logos and includes the addition of “Powered by Startel” to the Professional Teledata and Alston Tascom logos.
In conjunction with the new visual branding, content previously found on the three separate company websites is now located on a revamped and unified site, startel.com. The website includes all company product information, a timeline of the combined company history, an overview of the three user groups, and a newsroom of compiled press releases and news features.
The website also includes access to a new self-service customer portal called The Customer Spot, allowing clients of all three companies to open and track cases, access a knowledge base of product information, and order co-branded marketing resources.
“We were thrilled to reveal the new branding to our clients at our first ever combined user group conference,” said Startel, Professional Teledata, and Alston Tascom President and CEO, Brian Stewart. “We have been making great strides working together as a unified company to enhance the user experience and improve our product offerings and services. This new look will go a long way to reinforce and communicate our efforts.”