Glencoe Capital’s Michigan Opportunities Fund announced a significant investment in Troy, Michigan based Dialogue Marketing. Dialogue Marketing will be combined with Glencoe’s existing marketing services and customer care businesses, Budco and Novo 1 (which were merged last year) into a new entity called DialogDirect.
“We are excited to fully integrate the collective strengths of these high-performing companies,” said Doug Kearney, Principal of Glencoe Capital. “Based upon their similar cultures and industry vertical expertise, we are confident that the organization will quickly demonstrate expanded service potential to both existing and new clients. The deal increases capacity, enhances capabilities, and provides additional competitive differentiation for our company, particularly in the areas of big data, predictive analytics, and social media.”
Dialogue Marketing operates across five locations in the U.S. and one in Costa Rica with a combined workforce of 1,300 employees focusing on customer engagement services to create remarkable experiences between brands and consumers. The company offers predictive analytics, CRM, social media, lead generation, customer care, inside sales support, and order fulfillment services that build long-term enterprise value and lifelong customer relationships.