By Peter Lyle DeHaan, PhD
Effective September 1, pre-recorded calls (robo calls) to consumers require written authorization if they are to be made legally. Even having an existing business relationship does not negate the need to obtain prior approval in writing. However, according to the FTC, calls of an “informational” nature are not affected, as are political calls and most non-profits.
The earlier December 2008 regulation, aimed to curb abuse and public outrage, requiring an opt-out option on all pre-recorded calls was deemed cumbersome and ineffective in curtailing their use.
Fines for non-compliance with the requirement of written authorization are up to $16,000 per call.