The American Teleservices Association (ATA) reported steady growth and solid event attendance despite the country’s difficult economic atmosphere. ATA continues to experience success in retaining its membership, particularly in comparison to similar membership-based trade organizations. ATA also remains on track with an initiative to improve digital offerings and enhance local events as well as continuing its contact center compliance seminars. These free full-day seminars will be offered in six cities during 2009.
“It is humbling to watch ATA’s member companies renew their membership at higher than average rates. And in the face of tough times, new members continue to join our association,” ATA CEO Tim Searcy commented. ATA expects consistent event participation in 2009 as indicated by higher than average early registration rates for the upcoming Washington Summit, ATA’s annual legislative conference to be held April 26-29.
Additionally, ATA announces staff changes to continue its support of members and industry professionals. Kim Brandt will expand her role as director of marketing and member acquisition, and Lisa Nye Ford has been named director of member services. ATA also welcomes two new staff members, Jeremy Thompson, member development associate and Marquisha Bridgeman, marketing communications specialist.