Category Archives: Articles

Vendor Profile: Amtelco


Amtelco

Amtelco’s mission statement reads: “Working together to provide the very best communication product solutions, backed by the best support available. Listening closely to the needs of our customers provides the inspiration for Amtelco’s innovative solutions.”

Amtelco’s success can be attributed to several things. For more than forty-three years, Amtelco has been “on call,” developing reliable systems and applications backed by the company’s dedication to customer support. Amtelco has always been family-owned and managed through multiple generations who care for and understand their customers’ business.

This dedication is evident in the average length of service of Amtelco employees. Thirty-seven percent of the company’s 130 employees have been with Amtelco for more than fifteen years, and 17 percent have been with the company more than twenty years. In nine of Amtelco’s eleven departments, the average length of service is eleven or more years, and three departments have an average length of service of almost twenty years.

Listening closely to the needs of our customers provides the inspiration for Amtelco’s innovative solutions. Click To Tweet

What’s New at Amtelco

Genesis IS Web Agent

The Genesis IS web agent application is a scalable client app that makes any personal computer a professional telephone agent station. The web agent can integrate with both hardwired legacy systems and Session Initiation Protocol (SIP)-based Voice Over IP (VoIP) networks. The web agent is an integral component of the Intelligent Series (IS) call center system.

The web agent application is a fully functioning call handling application that performs directory searches, answer and transfer of calls, scripted messaging, dispatching, and on-call handling, all with the portability of being accessible from a web browser.

Preparing for Genesis

In response to the growing need for call centers to quickly have access to the newest Amtelco software features, Amtelco offers contracted services to help call centers get up-to-date with current technologies, assist with projects such as upgrading system software, and help with growth and future development.

To simplify the transition to Genesis soft switching, the Intelligent Series (IS) Transformer is a set of tools that transform information from external sources to the IS database and from the IS database to external destinations.

The IS Transformer Directory/Data tools create Intelligent Series directories using exported data from Infinity and other call center platforms. They also can be used to import data into IS scheduling applications.

Genesis IS Social Media

The Genesis IS social media monitor translates popular social media posts, messages, and notifications into IS dispatch jobs for agents to manage on behalf of clients.

The social media monitor polls the client’s social media accounts for incoming activity on the client accounts and then presents the resulting notifications to the IS server MergeComm web API triggers.

Genesis IS Predictive Intelligence

Predictive intelligence saves time by forecasting who is calling and why they are calling. On incoming calls, predictive intelligence checks its specialized database and uses the ANI to identify previous callers. When predictive intelligence finds a previous caller, it displays the caller’s information to the operator along with a drop-down list that shows the reasons this caller has called before, in order of frequency. Operators simply select the reason for the call from the list, thus saving time and helping to ensure error-free information.

MiSecureMessages

Businesses and healthcare enterprises who need to keep their communications secure use miSecureMessages. All kinds of businesses trust miSecureMessages for communication security. The secure messaging app sends encrypted text, photo, audio, and video content.

The miSecureMessages app has benefits for anyone using call centers for receptionist and messaging services to save time, increase efficiency, and improve security. It offers easy and encrypted messaging that’s perfect for small, medium, and large organizations. MiSecureMessages is an integral part of a complete secure messaging system from Amtelco. This streamlines communications by choosing the integrations that meet the specific needs of each call center team.

Version 4.2.0 features enhanced functionality with the Apple Watch. Apple Watch Series 3 and Series 4 users with Watch OS 5 or later can now read and reply to secure messages from their Apple Watch. Apple Watch now has an added menu that displays which accounts contain new messages.

Amtelco president Tom Curtin stated: “We are very excited to release this highly anticipated app update and would like to thank our customers who enthusiastically volunteered their time to test the update to ensure it would meet the needs of all of our customers. This new version will greatly improve business and healthcare communications for our customers.”

Customers using miSecureMessages may either manually or automatically update the app from their iPhone’s app store. New documentation is available on Amtelco’s TechHelper website for additional support.

The miSecureMessages Apple app provides secure messaging and paging services for iPhone, iPad, and iPod Touch. The miSecureMessages Apple app receives notification of secure messages sent from the miSecureMessages web service via the Apple Push Notification Service. Users can view, respond to, and initiate messages to other miSecureMessages users within an organization.

Amtelco

Amtelco’s five-star service includes the online TechHelper and resource library. By building one of the largest research and development and field engineering departments in the industry, Amtelco provides its customers with greater expertise and guidance on planning and building the latest technology into their call centers.

What Kind of Customer Experience Do You Provide?



Customer Experience Is More Than a Buzzword—It’s the Path to Success

By Peter Lyle DeHaan, PhD

Author Peter Lyle DeHaan

People love to share their stories about their experiences when interacting with various companies. They post things online, which can have a far reach and may go viral. They also tell people face-to-face, which doesn’t have the reach but has more impact.

The types of stories they like to share seldom fall in the category of typical. Instead they pick outlier examples to tell others about. These are either interactions that went amazingly well or ones that went shockingly bad. The normal experiences are just too average to warrant much attention.

Instead they want to share extreme examples, which are far more fun to recount.

Enhancing the customer experience isn’t the goal. Delighting customers and winning their loyalty is the objective we must seek. Click To Tweet

Negative Customer Experience

Most of the time, extreme customer experience examples are not positive ones. This may be because companies let us down more than they delight us. Or it could be because bad news garners more attention. If you doubt that, just watch the nightly news. Better yet, don’t watch the news, and take my word for it. Rarely does the news include any feel-good stories, even though they do exist.

The more horrific the customer experience, the more interesting it seems, and the more it resonates with everyone who hears it. Revealing their bad experiences to others results in a shared experience of customer service gone awry. We’ve all been there. We all have our stories. We tell them in person to our friends and families, and even strangers. We post them online, forming a permanent record for all to see of how poorly a company treated us and how badly they wronged us.

When we vent, we feel better. This may be the only redress we’ll ever receive for the wounds inflicted upon us by some company. It doesn’t correct the mistake, but it does lessen the sting—just a bit. Unfortunately, the company who stands as the villain in these stories can suffer much and suffer long, especially when the stories are posted online.

Positive Customer Experience

Much less common is a positive customer experience. Though it’s possible they may not happen as often, it’s more likely that we aren’t so compelled to share them. We gain more traction by sharing our horrors than our delights. Even so, astounding customer experiences happen every day. It’s just that we’re less aware of them, because people are less inclined to take the time to share them.

Yet when shared, these stories serve to create a positive bond between us and the company. These tales create loyalty, and they produce repeat business. This is true for us, and it carries over to positively affect the people who hear them.

Just as negative customer experiences have a harmful impact on the company, positive customer experiences create the opposite.

Enhancing the Customer Experience

The customer service bar continually rises. What consumers considered excellent service five years ago is now the minimum standard. Furthermore, what was the acceptable standard five years ago may have now degraded to unacceptable.

Just to stay even, we must seek to enhance the customer experience. And to gain ground, we must go beyond merely enhancing customers’ experience to overhauling it.

We don’t achieve the needed changes by making incremental improvements. Tracking metrics and seeking to improve them seldom correlates to enhanced customer experiences. Instead, we need to rethink all we do in our customer-facing interactions. This includes knocking down internal silos of information and control, empowering agents to do what’s right to best serve customers, and integrating communication channels.

As we do these things to overhaul our provision of customer service, we will enhance the customer experience. But remember, enhancing the customer experience isn’t the goal. Delighting customers and winning their loyalty is the objective we must seek.

Peter Lyle DeHaan, PhD, is the publisher and editor-in-chief of Connections Magazine. He’s a passionate wordsmith whose goal is to change the world one word at a time.

Overcoming Call Reluctance, Part One



By Kathy Sisk

Whether you are a trainer, manager, owner, or a telemarketer, call reluctance—the struggle to make phone calls—has been an issue we all have dealt with. Call reluctance is more prevalent with newly recruited telemarketers and companies who are servicing multiple projects, such as third-party service agencies (call centers). With today’s progressive telemarketing environment and the increased career opportunities this industry has to offer, it is extremely crucial to understand what call reluctance is, why it happens, and how to provide practical solutions to overcome it.

Call reluctance is a concern for many call centers, and yet the solution is simple. To overcome call reluctance, you first need to identify the source of where it is coming from. Each year I visit various companies and conduct call center assessments. Most of my assessments have been able to identify two primary weaknesses that need greater attention.

The Agent’s Perspective

First, there is not enough focus on the three primary fears newly hired telemarketers have when they are prospecting for the first time on any given account.

These three fears are:

  1. How do I approach the prospect?
  2. What do I say during my presentation?
  3. When the prospect objects or resists me, how do I remain in control?

If not properly trained, the agent’s productivity will continue to be affected by these fears, the call center will experience high turnover, and the company’s bottom line will spiral down. However, agents can gain greater control of this problem by first identifying the sources of call reluctance, and then developing proven techniques to overcome it.

It is extremely crucial to understand what call reluctance is, why it happens, and how to provide practical solutions to overcome it. Click To Tweet

The Prospect’s Perspective

The second weakness parallels the agent’s three fears, but this time it focuses on the prospect. The key to prospecting is the relationship we develop with our prospects. Part of this relationship is understanding that prospects also have three primary fears they must identify and overcome. The prospect’s three fears also exist in the face-to-face selling arena, but the field salesperson has greater control as opposed to the agent who is prospecting over the telephone.

Next time I will share the three primary fears your prospects have when making outbound calls.

Kathy Sisk Enterprises Inc. has forty years of experience providing call center setup, reengineering, assessments, training, script development, and project management services to centers globally.

Consider Contact Center Improvements When Patient Satisfaction Matters



By Allison Hart

There is no question that hospitals and health systems strive to deliver the best possible clinical care. But today, organizations aren’t merely focusing on providing exceptional clinical services; they also are investing resources into efforts aimed at driving superior healthcare experiences at every touchpoint. For hospitals, maintaining high patient satisfaction is more important than ever, primarily because the financial impact of patient experiences has increased due to consumerization and value-based payment programs.

As a result, patient experience has become a force behind process improvements and facility upgrades. The push to improve patient experiences exists in cafeteria and dining service improvements, luxury hospital suites, and even redesigned hospital gowns. But what is surprising is that while hospital and health system teams vigorously work to make their facilities more welcoming and comfortable, many organizations are unknowingly greeting patients who call into their contact center in a much less welcoming way.

Hospitals have more control over each caller’s experience when all calls route through one main gateway. Click To Tweet

To deliver more uniformly satisfying patient experiences, hospitals and healthcare systems can take actions to optimize their contact center—the place where many patient experiences initially begin.

Calling a healthcare provider or organization shouldn’t be difficult or unpleasant for patients—even if that organization is a large hospital or health system. However, patients frequently run into issues that lead to frustration when they attempt to connect with their healthcare team because they:

  • Do not know which phone number to call to find the help they need
  • Are transferred or put on hold multiple times
  • Must repeat personal information or the reason for their call several times
  • Have trouble navigating automated options
  • Struggle to find the resolution they need in a timely manner
  • Do not feel their call is a priority

At least one in two patient callers will get “lost” in their healthcare provider’s automated phone system when calling into a hospital or large provider organization. That means at least one in two patients will not have a positive experience when they attempt to communicate about their healthcare needs.

Difficult-to-navigate automated phone systems require patients to be on the phone for longer periods of time. But patients say they appreciate efficient communication experiences. West surveyed more than 500 U.S. consumers to better understand communication preferences and how to define high-quality customer experiences.

Survey responses revealed that when customers or patients initiate an interaction, 77 percent of them rate speed to resolution as the best indicator of good service. Multiple transfers, repetitive conversations, and other confusing issues extend call times and hurt patient satisfaction.

Regularly evaluating the functionality, efficiency, and ease of use of automated phone systems is important for creating positive and welcoming communication experiences. But few healthcare organizations prioritize regular contact center testing. In fact, just over half of healthcare organizations occasionally review their automated phone systems to ensure they work correctly and provide value to patients.

Beyond testing the functionality of their automated systems, hospitals and health systems that want to deliver high-quality experiences can work to accomplish the following items.

Ensure Their Contact Center Serves as a Single Entryway for Their Organization

With a single point of entry for all patients, it is easier for organizations to guarantee that every patient experiences a consistently branded user experience. It also means less confusion and frustration for callers and staff.

Routing calls through an automated centralized phone system increases efficiency. Overall, hospitals have more control over each caller’s experience when all calls route through one main gateway.

Offer Intelligent Predictive Interactive Voice Response

Interactive voice response (IVR) systems allow hospitals to automate call routing and handle higher volumes of calls. But IVR must be intelligent enough to make navigation easier for patients by detecting what they need.

Ideally, when a patient calls a hospital, the IVR system will authenticate the patient, identify possible reasons for their call, and connect them to the appropriate destination. The right IVR technology will not only make communications more efficient but also more patient-centered.

Implement Automatic Data Pass with Every Transferred Call

Healthcare staff can better and more quickly assist callers if background information transfers with each incoming call. Without automatic data pass, there is typically a lot of duplication during communication. Staff may end up asking patients for information they already have given another representative during the same call.

Rather than having staff repeat work by asking questions about information already collected, teams can rely on technology to automatically provide necessary data. This helps patients feel as though they are heard and the individuals they speak with are knowledgeable and focused on helping them.

Conclusion

A call to a hospital’s contact center is sometimes a patient’s first contact with the organization. Investing in contact center optimization is necessary for creating a welcoming and satisfactory first impression. Even patients who are not new to an organization appreciate a hassle-free experience. Giving patients positive communication experiences is not difficult; it simply requires that hospitals and health systems dedicate a bit more attention to call center functionality and optimization.

Allison Hart is an advocate for utilizing technology-enabled communications to engage and activate patients beyond the clinical setting. She leads thought leadership efforts for West’s TeleVox Solutions, promoting the idea that engaging with patients between healthcare appointments in meaningful ways will encourage and inspire them to follow and embrace treatment plans—and that activating these positive behaviors leads to better outcomes for both healthcare organizations and patients. Hart currently serves as vice president of marketing for TeleVox Solutions at West, where the healthcare mission is to help organizations harness communications to expand the boundaries of where, when, and how healthcare is delivered.

Is Your Call Center Ready for Anything?



How to Survive When Receiving Twice the Calls or Having Half the Staff—or Both

By Peter Lyle DeHaan, PhD

Author Peter Lyle DeHaan

Running a call center is hard, at least doing it right. Even under normal conditions, managers struggle to balance traffic and staffing levels while maintaining high quality and minimizing complaints.

But what happens when conditions aren’t normal? If you’re slammed with calls for an extended period, how will you fare? What happens if several agents can’t make it into work? What if the remote access portion of your system goes down, leaving your local staff to deal with everything?

One solution is to ignore the risk and hope nothing abnormal happens. But eventually, something abnormal will occur. It might be a weather event, a natural disaster, or a manmade crisis. Use your imagination—it’s easy to see that any number of things that could cause call traffic to spike or your staffing levels to drop. In fact, these both could happen at the same time. How well could your call center manage trying to handle twice the number of calls with half the staff?

Preparation today will help achieve success for tomorrow. Click To Tweet

Here are some ideas:

Multilocation

call center

If the source of the problem that moves you from normal to not normal is local, having a multilocation call center is one easy solution—provided that the other call centers are far enough away to not have the same scenario affect them. Of course, this strains the other call centers in the network, but more locations and more agents to share the load reduces the negative impact.

Remote Workforce

Many call centers use some work-at-home agents, whereas others prefer all staff to work from one centralized location to allow for better management. Regardless, allowing staff to work from a remote location during a crisis is a key way to minimize the impact. This could provide options for staff unable to make it into the office, as well as make it easier for staff not scheduled to login and help.

Strategic Partners

Having multiple locations and allowing staff to work remotely are key solutions to deal with abnormal call center scenarios. However, these tactics only go so far. To supplement these two approaches, form strategic partnerships with other call centers that can help during an emergency. But select a call center partner geographically distant from you. If you’re on the coast, work with one who is inland. If you’re in the north part of the country, find one in the south. If you’re east, go west.

Vendor Solutions

Check with your vendor to see what disaster mitigation solutions they offer. They may be able to help you better handle a not-normal call center situation. They could also recommend strategic partners for you to work with.

Outsourcing

If you’re a corporate call center, you may want to arrange with an outsourcing call center to help during a crisis. And if you’re an outsourcing call center, you know how this functions, so work with another outsourcing call center to help you.

Automate

Regardless of your paradigm to provide people to help people, sometimes automating portions of your call response will serve callers better than by not answering their phone calls at all or making them wait in queue a long time for the next available agent.

Plan Now

The key to make any of this work is planning. When things are going along normally for you and your call center, it’s the ideal time to come up with solutions for when normal goes away. Don’t wait for a crisis to hit and then scramble for answers.

Preparation today will help achieve success for tomorrow, even under less-than-ideal situations. When disaster strikes, you’ll be glad you have a plan to deal with it.

Peter Lyle DeHaan, PhD, is the publisher and editor-in-chief of Connections Magazine. He’s a passionate wordsmith whose goal is to change the world one word at a time.

Cloud-Based ACDs and Dialers Come of Age



By Donna Fluss

Cloud-based contact center infrastructure (CBCCI) vendors have spent most of the last twenty years playing functional catch-up to the leading on-premise vendors. But this is no longer the case. DMG just completed our annual research on the CBCCI sector, and we are impressed and excited about the enhancements and changes to these solutions. The value proposition is no longer to buy a CBCCI solution just because of the many benefits of using a cloud-based solution. Beyond the proven advantages of the cloud, these solutions are compelling because the vendors deliver outstanding and differentiated capabilities, either natively or by integrating with best-of-breed providers.

Freeing agents to spend their time on customers’ issues will change the entire sales, service, and collections experience by enabling them to do what should be a fun and interesting job. Click To Tweet

It’s undeniable that contact center platform vendors are having a highly positive disruptive impact on the pace of innovation in the CBCCI sector. The “platform as a service” paradigm, which leverages application programming interfaces (APIs) to roll out functional capabilities, makes it easier to build your own solution (BYOS). And the fact that these customized contact center solutions can be developed quickly using standard development languages is a significant change. Some of the vendors who have traditionally been “solution providers” are now starting to position their offerings as both a product and a platform.

An inbound contact center solution (often referred to as an automated call distributor or ACD) is valuable for enterprises of all sizes, and many organizations will benefit from outbound calling functionality. This has been the case for the past forty years, but now the vendors are adding analytics, big data, artificial intelligence (AI), and robotic process automation (RPA) to help companies work smarter instead of harder.

In the recent past, ACD vendors specialized in bringing in or sending out interactions, and it was considered a differentiator if the solution offered omni-channel capabilities. Today, omni-channel functionality is a “must have” (although there are still some CBCCI solutions that do not offer this capability), and the differentiation is coming from the more effective ways that enterprises can route or issue the interactions. In some cases, CBCCI solutions can evaluate an incoming interaction in any channel and, based on information previously collected about the individual, get it to the agent or advisor who is ideally suited to handle the transaction.

This means higher sales rates, larger collections, and much improved customer service. This is and always has been the top goal for organizations and is a perfect (and real) example of working smarter, not harder. But there is so much more going on today.

Imagine an inbound contact center where agents receive appropriate guidance and recommendations along with each interaction, instead of having to spend minutes researching the background and context. These solutions are also HIPAA- and GDPR-compliant, addressing essential regulatory issues. Moreover, they empower the agent and are effective in helping customers the way they desire during their journey. These innovations are game changers for companies and the industry in general.

RPA is also finding its way into the contact center world. To date, so much of the work performed by agents is to comply with two-factor authentication and to meet the needs of the company. Of course, customers care about the security of their information, but they aren’t thrilled with the burden of meeting authentication requirements, and they surely don’t care about the processes agents/advisors have to follow to get a high quality-assurance score. For example, a customer doesn’t want to wait while an agent types up their notes or copies and pastes data in multiple systems. Freeing agents to spend their time on customers’ issues (instead of enterprise requirements) will change the entire sales, service, and collections experience by enabling them to do what should be a fun and interesting job.

The worlds of interaction management and customer relationship management (CRM) are coming together. Instead of fighting to “own” the customer, CBCCI vendors are either offering their own CRM functionality or making it easy to cleanly integrate to a third-party solution, such as Salesforce. Once this happens, enterprises and small companies alike will be able to take advantage of the full functionality and intelligence that comes along with the CRM system. It’s not just vendor promise or hearsay, but a real opportunity.

These are just a few of the very practical and high-value capabilities that are making their way into the current and next generation of CBCCI solutions, and there is a great deal more already available in the market. For companies that haven’t looked at their ACD or dialer in the past five years, DMG recommends reviewing some of the leading CBCCI offerings on the market and considering replacement of their existing solutions with ones that position them to do what their customers expect—delivering an outstanding experience throughout the journey.

Donna Fluss is president of DMG Consulting LLC. For more than two decades, she has helped emerging and established companies develop and deliver outstanding customer experiences. A recognized visionary, author, and speaker, Donna drives strategic transformation and innovation throughout the services industry. She provides strategic and practical counsel for enterprises, solution providers, and the investment community.

Telemarketing Appointment Setting Best Practices: Part 2



By Angela Garfinkel

In Part 1 of “Telemarketing Appointment Setting Best Practices,” we discussed how to maximize the appointment-kept rate when conducting telemarketing appointment setting. In addition, we introduced the six primary components of a successful telemarketing appointment setting program:

  1. A targeted contact list with phone numbers
  2. A friendly, open phone voice
  3. A nutshell message
  4. A reason for the prospect to schedule the appointment with you—WIIFM (What’s in it for me?)
  5. A timely calendar invite sent via email with a summary of what will be discussed in the appointment
  6. Productive outbound dialing (about thirty-five dials per hour, 262 dials per day from a B2B telemarketing appointment setting program)

There is no doubt that having a powerful nutshell message delivered with a friendly, open phone voice helps ensure that your telemarketing appointment setting program is successful. Here is how to make this a reality.

Five Requirements for an Effective Script

There’s a fine line between selling an appointment and diving too deep into selling the product or service that you’re setting the appointment to discuss. A successful telemarketing appointment setting program provides just enough information to peak the prospect’s interest without putting the telemarketing agent in a position where they have so much information that they’re tempted to go too deep in the appointment setting call.

Telemarketing appointment setting scripts have five primary sections:

1. Who can the telemarketing agent speak to? Define this clearly. Setting an appointment with the wrong title or with a non-decision-maker doesn’t make sense.

2. Nutshell message. Who is your company and what problem does your company/product/service solve? Why is your solution better than the competition?

3. Ask for the appointment, and keep the appointment date within the next five business days. One good technique is to provide the “option close”: “Does Tuesday at 10:00 a.m. or Wednesday at 2:00 p.m. work better for you? We’ll need twenty to thirty minutes of your time.”

4. Close the conversation with an affirmation of what the prospect will learn during the appointment and how, even if your product or solution isn’t a good fit, it won’t be a waste of their time. Let the prospect know that you’re sending a calendar invite and they should accept the invite right away, so you can block off the sales exec’s calendar for the appointment.

5. “Not Interested” rebuttal. Be prepared to restate why the solution you are presenting is unique. Try to trigger curiosity for accepting an appointment with your company. Don’t restate the same information from your initial pitch. Instead give them some additional, compelling information and ask them again for an appointment. Possibly give them an option for a shorter appointment so there is a lower threshold for the required time investment during the first appointment.

Don’t restate the same information from your initial pitch. Instead give them some additional, compelling information and ask them again for an appointment. Click To Tweet

In the next article on this topic, I’ll share best practices for finding a good prospect list.

Angela Garfinkel is the president and founder of Quality Contact Solutions, a leading outsourced telemarketing services organization serving the healthcare, financial services, automotive, market research, professional associations, and other B2B focused verticals. Angela leads a talented team that runs thousands of outbound telemarketing program hours daily. She is also a certified Self-Regulatory Organization (SRO) auditor with the Professional Association for Customer Engagement, and she is a designated Customer Engagement Compliance Professional (CECP). Contact Angela at angela.garfinkel@qualitycontactsolutions.comor 516-656-5118.

The Ultimate Call Center Service for Contractors



Leveraging Third-Party App Technology

By Darlene Campbell

Technological advances continue to amaze me as I have watched the definition of service evolve over the past decades. Whether you compare a world of pagers to a world of texting or customers now controlling their own on-call schedules with direct access to their call centers systems, it has been astonishing.

In recent years our call center, ICG, embarked on a partnership to support a specialized industry: concrete repair specialists. As part of this process, my call center was introduced to a unique SaaS App software service called Estimate Rocket offered by Logical Engine Inc. Estimate Rocket is an app that automates the estimating process for contractors. It’s highly robust and has a built in CRM as well as an e-marketing platform. Integrated with Google maps and Quick Books, it can be described as a dream for that industry.

The vision we presented was the ability to interface with the contractor’s Estimate Rocket program. Then we could:

  • Allow any call center agent to accept calls or emails in response to the contractor’s promotion or advertising
  • Load the data directly into the contractor’s CRM
  • Provide information about the service by automatically activating a drip campaign of email to the contractor’s prospect
  • Schedule the estimate for the contractor

The poster child for this service is Affordable Mudjacking in the greater Kansas City area. Owner and entrepreneur Zach Poland saw the vision and the opportunity, so he ran with it for maximum efficiency of his operation. We now handle most Affordable Mudjacking’s inbound prospect communication, provide their prospects with basic information about the service, in some cases vet the viability of the prospect and schedule their estimators. In effect we have migrated from a call center to become Mr. Poland’s front office operation, and we are indispensable to his business.

WIIFM

Every business marketing and sales course suggests you answer the question “what’s in it for me” for all parties in a business relationship. Let’s review the benefits for both the contractor and the call center.

Contractor Benefits

  • A consistent, professional, 24/7 prospect experience that exceeds expectations
  • A consistent estimating process that allows for ease of training and instant fulfillment, as estimates (including photos) are emailed to prospects while an estimator is on site—with a mere click to accept the work and lock in a contract
  • Elimination of all costs associated with prospect inbound management and estimator scheduling
  • Better quality consistently delivered with efficiency, which increases capacity, scalability, imaging, closing ratios, and profitability

Call Center Benefits

  • Increased functionality and capacity to handle more types of client calls
  • Longer call duration
  • Development of a partner versus vendor relationship
  • Relationship longevity
  • Improved profitability

The Potential

Estimate Rocket has modules for concrete repair specialists, spray foam specialists, painters, and more. Its generic version can be used by any business doing estimates, with free-form data entry capability. In the case of Affordable Mudjacking, we have been instrumental in allowing this firm to schedule estimates when prospects aren’t home. This fact has changed the business and reduced their cost per sale.

We’ve learned to look beyond our own systems and seek ways to embrace tech used by our clients to grow our business. Click To Tweet

Estimate Rocket is only one example of the power of app technology and the acceleration of technical influence on business delivery. These tools need not be in competition with a call center environment. Through this we’ve learned to look beyond our own systems and seek ways to embrace tech used by our clients to grow our business.

Darlene Campbell is the president of Information Communications Group, a 24/7 multilingual call center based in Leawood, Kansas.

Hiring and Training CSRs for Digital Contact Center Work



By Doug Taylor

In today’s world, customers have become accustomed to serving themselves. This phenomenon may have started with fuel. With the notable exception of New Jersey, customers have been pumping their own gas for decades. Self-service quickly spread across other industries. ATMs have all but replaced drive-through services at banks. Self-service checkout lanes are proliferating in grocery stores. Even post offices have kiosks where customers can weigh items, buy postage, and send items, all without the assistance of a customer service representative (CSR).

Why the proliferation of self-service options? It’s all about time and efficiency. People believe they can do things faster themselves, and most often they can. They also want to be able to complete transactions—whether at the bank or grocery store or hundreds of online locations—when they want to.

Emotional intelligence is about being socially aware, self-aware, and able to recognize the effect of emotions on behavior. Click To Tweet

Self Service and the Contact Center

This trend toward self-service has moved into the contact center industry as well. Modern contact centers are offering digital channels, such as interactive voice response (IVR) menus, websites, chatbots, SMS, and even social media sites, to give customers as many options as possible to find information and complete transactions in the ways they prefer.

Digital channels offer customers an avenue for completing simple tasks online. But when those tasks are more complex, customers need to talk to a CSR. Customers can certainly pay car insurance bills online without assistance, but if they want to change the amount of coverage they have on a vehicle, add additional vehicles, or report an accident, that often involves speaking to a person. That means the CSRs taking those calls must be trained and ready to handle these complex questions. They also need the soft skills to handle the emotions that come with a higher level of question.

The New Breed of CSR

CSRs are now expected to answer and assist with increasingly complex questions. They are also speaking with customers who have looked for answers online and come up short.

These CSRs need better training than their peers of just a few years ago to help the digital-first customers who are contacting them. They can’t simply read answers from a script, as customers have already found that online. CSRs must be able to think critically and act quickly. In addition, CSRs with high emotional intelligence (EQ) can sense what a customer feels and how to respond appropriately.

Just as CSRs need new skills, contact center managers need to adapt the processes they use to hire and train new CSRs. Hiring for more complex skill sets means looking for different attributes in individuals. It also means using distinct training methods to ensure that new CSRs can help customers with complex tasks.

How to Hire New CSRs for Digital Contact Centers

In general, it is easier to teach and prepare people in areas in which they are already strong. This holds true with contact center recruiting. Hiring managers should seek individuals who have a natural inclination to help others. This service mind-set cannot be taught.

For digital contact centers, CSRs need to have excellent critical thinking skills and a high degree of emotional intelligence. While people can be taught ways to improve critical thinking and problem solving and can learn strategies to improve their ability to read emotions in situations, it’s easier for trainers and managers to start with recruits who already have some ability in these areas.

Scenario-based questions help assess potential hires for critical thinking, EQ, and problem-solving skills. To assess, a hiring manager might give a potential hire the following situation: A customer calls into the contact center because his card is declined at a point of sale. When looking at the system, there appears to be no reason for the card to be declined.

What step would the potential hire take? In assessing critical thinking, hiring managers aren’t looking for a correct answer. It would be nearly impossible for a potential hire to know the correct steps to take for that specific contact center. They are looking for potential hires who go beyond the response: “Sorry, I can’t help you with that.” Managers should look for potential hires who state that they would ask customers and themselves questions to get to the root of the problem. Managers look for that way of thinking.

Additionally, emotional intelligence is about being socially aware, self-aware, and able to recognize the effect of emotions on behavior. Hiring managers screen potential hires for EQ by observation and through behavior-based questions.

To help determine EQ, a hiring manager can ask, “What are your two biggest strengths?” A person with a high EQ is self-aware and gives an answer that matches everything else the interviewer has observed. If she says, “I’m very outgoing, and I like to meet new people,” yet spends the entire interview sitting on her hands and whispering answers, she may not be very self-aware. Although it’s ideal to hire someone with a high degree of self-awareness, if she has a service mentality and excellent critical thinking skills, a few lessons in reading emotions will help bring her up to speed.

How to Train New CSRs for Digital Contact Center Work

For digital contact center work, trainers begin with defining the desired mind-set. They explain that CSRs must use critical thinking and problem-solving skills to be successful. Prior to self-service, contact center work involved reading scripts and learning workflows to assist customers. Since customers are taking care of simple issues themselves, a CSR’s priority is now unpacking a given situation before figuring out which solution to apply.

Situation-based training works best when preparing CSRs for digital contact center employment. Trainers can give new hires a scenario and then talk them through the process of solving the problem, pointing out tools they use along the way. As they progress, new hires practice with calls coming in from a trainer in another room. CSRs then move to a nested environment, where they take live calls with a seasoned CSR nearby to provide support and take over if needed.

To assist new hires in learning to read customers’ emotions, trainers play ten-second recorded clips of the beginning of calls. Trainees identify each caller’s state of mind and determine the best approach to take when communicating with that caller.

Since different callers require different approaches, CSRs must be prepared to change the way they interact with customers based on what they hear. Take the declined credit card at the point of sale, for example. If the customer calls in when being declined at a business lunch, he may be demanding and frustrated. A CSR would approach this caller differently than a person who calls in from a family reunion and wants to chat for thirty seconds about seeing relatives for the first time ten years.

In the first scenario, CSRs would use an “all business” approach to quickly reinforce that they understand the problem and get to work by asking questions to diagnose the situation. If CSRs use that approach with the second caller, they risk offending someone who has just shared a personal story and seeks acknowledgment.

A third caller may be hesitant and doubt he even has an issue. This caller needs reassurance that the problem is real, and the CSR can solve it. Acknowledging customers’ emotions helps diffuse the situation, since people ultimately just want to be heard.

To Sum Up

Scenario-based training is the most effective method to train new contact center agents and prepare them to serve customers. Critical thinking and problem-solving skills can be taught. While EQ is a level of intelligence, CSRs can work on developing skills to improve the way they read and serve callers.

Hiring managers can also use situation-based questions to determine which potential hires have a high EQ and a natural aptitude for critical thinking. They can also use an interview to assess whether an individual is self-aware and has a service mentality.

Combined, these attributes help hiring managers make the most intelligent decisions in staffing digital contact centers.

Doug Taylor is vice president of operations at HighPoint Global, which helps government agencies elevate citizen experiences, whether calling, online, or in person.

Seven Tips to Minimize Risk and Improve the Patient Experience



By Michael Dozier

According to Statista, the percentage of businesses worldwide using a call center in the Americas is 66 percent. However, according to the Global Contact Center satisfaction index, the level of caller satisfaction dropped five points from 2010 to 2018. Medical call centers are now looking for ways to improve patient experience, while minimizing risk. The goal of a call center typically includes:

  • Increasing patient satisfaction
  • Reducing readmission
  • Improving patient safety
  • Reducing missed appointments
  • Increasing patient retention
  • Increasing patient referrals
  • Resolving complaints and disputes
  • Increasing patient lifetime value

In general, tailor the medical call center to increasing the satisfaction of the individual patient and not just the efficiency of the call. In addition to patient satisfaction, there is an overall feeling that many call centers focus too much on efficiency when they need to focus on effectiveness.

Proper training is the key. Click To Tweet

Here are seven ways you can minimize risk in a medical call center.

1. Call Center Etiquette Matters

The need for proper etiquette is essential. This includes how agents answer calls, how they treat patients, and how well they address issues and questions.

2. Hire the Right People

Hiring experienced call center agents is critical to the success of any medical call center, as this will significantly reduce the likelihood for agent turnover as well as the costs incurred in training. When you hire the right people, agents will be able to achieve first call resolution, resolve disputes quickly and effectively, assure quality and security on every call, and reduce wait times.

3. Use the Right Technology

The technology that both your agents and patients use is important. From an agent perspective, having the right technology includes agent desktops, call monitoring, queue callback, intelligent dialers, and CRM integration with screen pops. From the patient perspective, having the right technology includes various ways the patient can easily interact such as email, SMS, video chat, tweets, and Facebook posts.

4. Measure Success with Call Center Metrics

Measuring quantitative performance such as call quality, first call resolution, patient satisfaction, average speed of answer, abandonment rate, and wait time are some of the ways medical call centers can have a visible eye on the success of their operation.

5. Reward and Motivate Agents

How agents deal with patients is in direct proportion to how well they are dealt with in their own company. Rewarding and motivating agents can go a long way toward producing a pleasant experience for the caller. This also includes empowering agents so they feel confident in their ability to do the job.

6. Ensure Agents Adhere to Regulations

Every organization has their own regulations, and medical call centers are no different. It’s vitally important that agents are well informed and follow the rules outlined by the call center. The medical call center needs to put in place proper measures to ensure those expectations have been communicated and understood by the agents. Proper training is the key.

7. Evaluate Agents

A method for evaluating agents is important to any medical call center, as it keeps the organization up to date with what is going on with each employee. Depending on the organization, having daily meetings with agents can help reduce potential risks that can take place on live calls.

Conclusion

The medical call center is a crucial component within healthcare to improve the patient experience while reducing risks. Ultimately the decision is yours as to how you go about minimizing risks in your call center. The key is creating a positive experience for the patient.

Michael Dozier is the president and CEO of Pulsar360, Inc., a leading provider of SIP services and disaster recovery solutions for call centers.