By Patrick Bailey
Telemarketing can be quite stressful and daunting, especially for beginners. There is often a fear that your prospects will hang up on you or be straight-out rude. Many beginners are afraid they will get tongue-tied and forget what to say at critical times in the conversation. In addition, you might also feel anxious when it comes to answering tough questions that arise during your conversation.
However, good telemarketers are a valuable, cherished asset to any company. The thing is that most of them didn’t start out being telemarketing winners. They started out making their first call just like all novices do when beginning a new career. Of course, they likely began with high energy and a positive attitude. However, you can bet they had the same fears as every cold-caller.
If you are a telemarketer novice, you don’t have to feel afraid or overwhelmed making your first cold call. These tips can help you breeze through your calls. Start using them and see how they help you and your business.
Try to Stay Relaxed
To be a top telemarketer, you need to stay relaxed and sound as comfortable as possible using natural language. Prospects don’t respond well to scripted calls in which the telemarketer sounds stiff. The more you use generic introductions such as “How are you doing today?” or “Hello, how is everything going for you?” the easier it is for your prospects to tag you as the typical telemarketer right from the onset. Try to stay relaxed and soften your tone to sound more interesting, and then your entire conversation will go more smoothly.
Make Plenty of Calls
First, realize that prospects won’t be walking into your establishment to give you their business. They won’t be ringing your bell to ask you for your services. The reality is you won’t be getting any business without making a call. Therefore, make enough calls to ensure that you bring in new clientele. Stay focused and don’t become distracted with other activities going on around you.
Many experts say the best telemarketers make one hundred calls during a seven-hour shift. However, if you are having engaging conversations, the numbers of calls you make will decrease. On the other hand, if you are only reaching voicemail or answering machines, the amount of calls you should be making increases to about 140 calls for a seven-hour shift.
Questions to Ask Yourself and Your Prospects
You should know how to answer the following important questions:
- Why should your prospects talk to you?
- What do you have that can benefit your prospects?
- Why do your prospects need to use you when they already have a supplier offering the same services or products you provide?
- What will your prospects get out of the services you offer?
If you can answer these questions while speaking with your prospects, you will be able to obtain better results. Although it’s not ideal to use a script, you must be able to have a clear answer to why you are calling and what your prospects can gain by choosing you over anyone else. Do a little research beforehand and understand why you are making the call. This way you can face hard questions from any prospect you reach.
Being prepared is essential to be a successful telemarketer. This is especially true in cases where data is involved. Giving bad data is a surefire sign your call will go awry. To address this, you might set up a pre-call planning agenda. This agenda will identify and refine your target market.
Let’s face it, telemarketing can be tough. You must build resilience. This means you need to develop a thick skin. If you take to heart every hang-up or negative call, you will surely become overwhelmed and extremely stressed. You must remember to take a deep breath and move on from bad calls because you never know what your next call will entail. It might be the best one of the day.
Training Can Help
If you are just starting out in telemarketing, training could help you get some guidance on methods used within the industry. The fact is that not everything a person does comes instinctively. The person next to you might be a natural at sales. However, many people need a little extra training to learn the ins and outs of being a great salesperson. There is nothing wrong with getting help to improve your results.
Dealing with Rejections
Be realistic. You will face roadblocks. It’s part of telemarketing. It’s also part of life, such as recovering from abuse, being fired, having to move, or getting a new job. Many people face these at one point or another during their lifetime. The important thing about rejection is that you can learn to use it to better yourself. Don’t let rejections dampen your day. Look at them, and ask yourself how you can learn from each one. This will help you become a successful telemarketer.
These tips won’t make you an effective winner overnight. However, they can help improve your chances of someday becoming one of the best telemarketers in town. Taking the initiative can help you enhance your telemarketing skills.
These tips have helped many other telemarketers and business owners. Whether you are new to the telemarketing business, new to making business calls, or you have been at it awhile and need a refresher, these tips will help you move forward.
Patrick Bailey is a professional writer mainly in the fields of mental health, addiction, and living in recovery. He attempts to stay on top of the latest news in the addiction and the mental health world and enjoys writing about these topics to break the stigma associated with them.