Unified Communications: How Endpoint Management Delivers the Goods



By Jeff Kalberg 

Enterprises, now working diligently to execute on digital transformation, are adopting unified communications (UC) as a means of enhancing competitiveness and collaboration. Yet it must come with a deployment that brings more productivity, not additional time and headaches for the end-user and for IT. For unified communications to reach its highest potential, enterprises need to address how endpoint management factors into the equation and how it can help support the business objectives of UC.

In today’s culture of a mobile, often remote workforce, endpoints delivering an optimal user experience is the engine behind unified communications, working at a level of effectiveness the enterprise needs to compete digitally. The world has changed from a static desktop environment to one of OS (operating system)-powered endpoints serving a workforce accustomed to using a multitude of devices.

Endpoint management is essential to unified communications succeeding because it:

  • provides easy, secure access to UC devices, virtual apps and desktops, local and mobile apps, and content across devices and networks.
  • delivers a consistent user experience so an employee can access the UC tools and applications they need to do their job well, regardless of device or location.
  • simplifies IT operations with profile management, app layering, and hybrid and multi-cloud management.

As enterprises add more elements to the unified communications mix, such as interactive whiteboards, even chatbots, advanced endpoint management is a critical factor in helping ensure that the breadth of UC technologies can deliver on their promise of collaboration and productivity.

Citrix Call Center Case Study

Enterprises also need to prepare now for technology enhancements in unified communications. Click To Tweet

Citrix itself has made inroads in deploying unified communications for its operations. Its Citrix call center in Fort Lauderdale, Florida, had several challenges: aging laptops, the need for a reliable, always-on end-user experience, and improved security. It also needed an intelligent OS that could support Citrix Workspace and integrate with UC elements like Skype for Business, teams, and headset hardware. Not a small task. 

To provide its 120 inside sales representatives with UC and other tools they needed, Citrix found its answer in a Linux-OS-driven endpoint solution. By relying on purpose-built, Linux-based endpoints, Citrix can benefit from improved security, and management simplicity it may not otherwise realize. Now, regardless to what physical workspace an inside sales rep is assigned, in conjunction with Citrix Workspace, the user can access all the applications they need. Additionally, for the road warriors, employees can use a mobile USB drive that provides smart boot technology to ensure validity of the OS to prevent manipulation and malware attacks. 

Unifying all Citrix call center hardware endpoints to a common read-only operating system that is identical across platforms has proven to be of great value. “The reliability of the solution ensures that our inside sales representatives have uncompromised and secure access to mission-critical apps they need to perform at their best,” said Kurt Heusner, vice president, SMB digital transformation sales, Citrix. 

Future Proof 

Three factors in unified communications will continue to advance: 

  1. The desire of enterprises to rely more on the endpoint for UC-related applications 
  2. The increased need for security on all devices 
  3. A plethora of emerging technologies that will find their way into the overall UC category

Citrix noted that as part of its OS-endpoint deployment, they plan to eventually run web conferencing directly on Linux-powered endpoints. “The vision is that any Citrite can walk into any conference room, log into their web conferencing system, and conduct a meeting,” Citrix said.

The lines will continue to blur between peripheral devices and what an advanced, Linux-OS endpoint can do. As legacy hardware is repurposed, software-defined endpoints will be the answer to keeping pace with UC progress.

As devices proliferate, along with applications, preventing malware and other attacks is top of mind for enterprise IT and security teams. It’s crucial that endpoint software and management solutions offer features such as single sign-on, two-factor authentication, and fingerprint readers for effective risk mitigation.

Enterprises also need to prepare now for technology enhancements in unified communications. AI-driven chatbots are already in use at call centers, but internal AI conversations between call center reps will be the future. Imagine conversations run on Linux-OS powered endpoints and integrating AI into communication and collaboration. That is the future.

Jeff Kalberg is the chief technology evangelist at IGEL, which provides endpoint management and smart boot technology solutions.