Artificial Intelligence and the Call Center

Predict Who Is Calling and Why

By Nancy Lee

Artificial intelligence (AI) is intelligence demonstrated by machines, in contrast to the natural intelligence displayed by humans. In computer science, AI research is defined as the study of intelligent agents: any device that perceives its environment and takes actions that maximize its chance of successfully achieving goals. The term artificial intelligence is applied when a machine mimics cognitive functions generally associated with the human mind, such as learning and problem solving. Artificial intelligence algorithms improve their performance automatically through experience by finding patterns in a stream of input, such as telephone automatic number identification (ANI) information.

AI in the Call Center

Artificial intelligence is nothing new to Amtelco, which started developing a unique dataset for predictive call handling in 2005—the Intelligent Series (IS) Clairvoyant Agent feature. The latest iteration of this development is the innovative IS predictive intelligence feature. Predictive intelligence uses the ANI for a call to recognize the caller, eliminating the need for operators to reenter information. Predictive intelligence determines who is calling and the most likely reason why.

Predictive intelligence enables the call center system to learn with each call it receives and progressively improves the performance of subsequent tasks.

Time-Saving Features

Predictive intelligence saves a tremendous amount of time for both operators and callers. Operators simply select the reason for the call from the list, helping ensure error-free information.

For multiple callers from the same phone number, predictive intelligence sorts the list of callers by the number of times each person has called and displays the list in a pop-up box. The most frequent caller from a number appears at the top of the list. The operator can quickly choose the current caller from the list, and predictive intelligence retrieves that caller’s information from previous calls. For each caller, the list of reasons for previous calls displays with the most frequent reason for calling.

The textbook for teaching the call center system about predictive intelligence is comprised of a script template, an SQL server database separate from the IS system database, and an administration script for managing the database. The script template is the starting point for creating new predictive intelligence functions within existing scripts and using it to direct the disposition of the call. The separate database makes it possible to track callers and their reasons for calling and provides information about past calls to the script. The administration script is a user interface that enables supervisors to easily create a customized list of reasons for calling without having to access the database.Artificial intelligence gives the adage 'live and learn' new meaning for call center systems and their human operators. Click To Tweet

Looking to the Future

Although advanced AI could replace or reduce the need for human interaction, reducing the workload on call centers by answering simple or commonly asked questions, it could also enhance human interaction to improve and streamline the customer experience. This would retain the personalized aspect of calls that human interaction provides while augmenting it with AI technology to provide higher-quality service.

Voice recognition technology can be coupled with artificial intelligence capabilities to offer adaptive response suggestions to operators based on key words and phrases. This would reduce wait times and enable agents to instantly respond to a wide variety of caller needs with appropriate solutions.

Tone and voice analytics can gauge customer satisfaction and agent friendliness and enthusiasm to help provide individualized performance assessments. This form of AI also could monitor agent and customer call temperaments in real time, alerting managers when a situation escalates and allowing them to listen or step in if necessary.

Artificial intelligence gives the adage “live and learn” new meaning for call center systems and their human operators. And there seems to be no limit to what call center systems can learn to make life easier for call center agents.

AmtelcoNancy Lee is in marketing and advertising at Amtelco, a developer and supplier of call center and communications solutions located in McFarland, Wisconsin. Contact her at