The New Canadian Do Not Call List

The Canadian DNCL (Do Not Call List) launched on September 30, 2008.

“Although the new Canadian legislation is very similar to the US Do Not Call laws, there are differences,” commented Scott Frey, president and CEO of PossibleNOW.  “Many direct marketers may not realize that Do Not Call compliance in both the United States and Canada goes well beyond scrubbing phone numbers.  For instance, direct marketers must maintain a company-specific Do Not Call list, and in Canada, you must also track a name along with the phone number.  There are also rules in Canada regarding contacting customers and prospects using the established business relationship exemption.”

The DNCL Website is currently accepting registration of residential telephone numbers.  Once registered, marketers have 31 days to remove those numbers from their dialers and calling lists.

For more information, visit the DNCL Website, lnnte-dncl.gc.ca (which is currently experiencing delays from heavy traffic).

[Posted by Peter DeHaan for Connections Magazine, a contact center publication from Peter DeHaan Publishing Inc.]

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