Voltos Marketing Engineers, who manage the free webinars for Connections Magazine, announced a free service for business owners. The Reputation Report online calculator searches dozens of online sites where business reviews are visible to Internet searchers, to assemble a concise report of a company’s online reputation.
Buyers increasingly turn to online reviews to make buying choices. In a recent Nielsen survey, 72 percent of buyers reported they trust online reviews as much as personal recommendations. Bad reviews, or a lack of reviews, undermine marketing efforts, but busy owners lack time to track down and monitor the growing list of online review sites. “And unfortunately,” said Arthur Cronos, chief analyst for Voltos, “one disgruntled customer or even a miffed employee, can trash a company’s reputation overnight.”
To help owners and managers monitor this key marketing metric, Voltos has installed online software that tracks down online reviews, produces an easy-to-understand score, and reports the individual troublesome reviews, so that damage can be minimized. If you’re wondering what your prospects and customers are reading about you today, you can now quickly determine just what’s being said about you online by visiting http://voltos.us/REPUTATIONREPORT.