Call Center Fights Cancer with Support to Livestrong Foundation

Sound Telecom, a call center and cloud-based phone services, announced it is supporting the Livestrong Foundation as a corporate cash and services donor. Michael LaBaw, founder and president of Sound Telecom, remembers vividly his diagnosis with a rare eye cancer, which was followed by two subsequent diagnoses of cancer in each of his kidneys.

While visiting family in Austin, LaBaw contacted the Livestrong Foundation and he and his wife, Cheryl, were given a tour of the foundation’s facility, with the opportunity to discuss and share the experiences of navigating the fight against cancer. “We were looking forward to the tour and to see how the recent events with Lance Armstrong had impacted to organization,” said LaBaw. “While we could see the impact, we clearly saw that Livestrong is not about Lance, but is about assisting those who are in need of the foundation’s services and that we could help by getting the word out.” The LaBaw’s made the decision that evening to find ways to get involved.

For more information, visit www.sound-tele.com and www.livestrong.org.

[Posted by Peter DeHaan for Connections Magazine, a contact center publication from Peter DeHaan Publishing Inc.]

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