Vendor Promotion Guidelines

  Connections Magazine will publish up to one vendor promotion in each issue of the magazine.  This document is provided so that you can write a compelling and effective vendor promotional piece.

Overview:  Vendor promotions can include a vendor profile, a product review, or a customer case study.  The price is $1,995.

General Guidelines:  Your vendor promotion should be written in a third person style, from the perspective of an outside person reporting on your organization.  The length may be up to 1,200 words.

Copy:  It should read like a news report.  This is not the place for self-promotion, hype, or spin.  Doing so will hurt the piece's credibility.  Unlike articles and, to a lesser extent, press releases, you may mention your company name and/or product names in the copy.

Editing:  All submissions will be edited for content and length at the sole discretion of Connections Magazine.  It is not practical for edits to be reviewed by your company prior to publication.

Non-writers:  If you do not have the staff or the time to write your vendor promotion, we can refer you to a professional writer who, for a fee, will interview you and write your vendor promotion.

Website:  Your vendor promotion will be added to the Connections Magazine website, where it is intended to be a "living" document and can be updated as needed.

Submission:  All vendor promotions must be submitted via email, attached as a plain text file or Microsoft Word document.  Mailed and faxed submissions will not be considered.  Email all submissions to dehaan@connectionsmagazine.com. 

We look forward to receiving your vendor promotion and sharing it with our readers; these guidelines will help us to achieve this goal.