Circulation Statement

Connections Magazine is sent worldwide to industry professionals, decision makers, and influencers in the teleservice and outsource call center industry.  As an advertiser supported publication, distribution is free to qualified readers.  International subscriptions are via email; our email subscribers receive their copies about one week prior to mail subscribers.  US-based subscribers have the option of receiving their copy via email or US mail.

Our mailing list has been compiled from phone requests, applications, industry association membership lists, and vendor referrals.  We are in a constant state of maintaining and updating our database, as well as adding new subscribers and removing out-of-date names.  Our circulation is currently around 7,000 and is broken down as follows:

We maintain the integrity of the mailing list by using the USPS Change of Address Service for each issue mailed.  This supports the timely and accurate delivery of each issue to every subscriber.  We also encourage readers to submit address updates via Website, phone, or email.

Our mailing list is not audited.  This is in part because the cost to do so would dramatically push up advertising rates, but more importantly because we feel strongly that the audit process actually diminishes value to the magazine’s advertisers, by inadvertently removing interested readers, while allowing disinterested parties to continue to receive mailings under the guise of subscriber solicitation.

No doubt your personal experience with audited magazines is no different from our own.  How many times have you been dropped from the mailing list of a magazine you regularly read, enjoyed, and anticipated?  Conversely, how many times have you continued to receive your “final notice” on publications in which you had little or no interest?  These are side-effects of the auditing process.  The net results are that legitimate readers are dropped and disinterested ones are included.  This reduces the value and impact of advertiser investment.

We believe our approach to be more enlightened and pragmatic.  If a reader wants to stop receiving Connections, they are immediately removed from our mailing list and there are no further mailings or communication.  For existing qualified readers, no annual re-qualification process is required, though we do take several approaches to confirm their ongoing participation and interest in the industry.  One method is to compare our mailing list with industry association membership and convention attendee lists.  We also send renewal notices to any readers who we have reason to suspect may no longer be qualified to receive the magazine.  Lastly, as we gather more email addresses of readers, we will be able to increasingly verify continued interest electronically.

For any advertiser who wants to verify our circulation numbers, we are happy to provide confirmation from two outside sources.  The first is the Postage Statement from the US Post Office in Freeport OH, who mails all of our US subscriptions.  The second source is the invoice from our printer which confirms the total number printed.  Requests for this information should be sent to dehaan@connectionsmagazine.com or 866-668-6695.

Our electronic distribution is currently around 800 and comprises 53 countries, with the top five international destinations being Canada, India, Mexico, the Philippines, and South Africa.  Additionally, many US-based subscribers who have opted to receive their issues electronically, thereby reducing paper consumption and receiving their copy early.