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Mind Your Business: Buying Past Due Accounts
By Steve Michaels
November 2009
Question:
I am in the process of
purchasing an answering service that has some ninety-day past-due accounts. The
seller feels that these accounts have the same value as the current accounts.
What is your feeling about purchasing past-due accounts?
Answer:
The value of an account
decreases the longer it is past due. The main reason is that the seller fails
to address the risk that a buyer assumes in acquiring past-due accounts. Any
buyer should be concerned about the longevity of past-due accounts. Not only
are such clients more likely to terminate service (either voluntarily or
involuntarily), but the buyer's collection efforts could increase this
likelihood. Normally the buyer wants to be in a position to start building
goodwill with the new clients to offset any apprehension they may have about
being "bought" by a new owner. Building goodwill is expensive and
time-consuming. To have to do this on top of trying to collect balances that
are severely past due would be counterproductive to the buyer's efforts and
could lead to more service terminations.
In general business practices, clients that are more than
ninety days past due are not considered real accounts and are given a zero value
for accounting purposes. Based on industry standards, I would say that any
answering service customer that is past due by more than ninety days has a very
low value, perhaps a fraction of the value of a current account. While it may
still have some value, the only fair way to purchase an account this stale is on
retention. The more stale the account, the longer the retention period should
be for that account. Remember, any account that is over ninety days past due or
does not pay at all is a waste of time and money for both buyer and seller.
[Portions of this article are from Doug Parent from Echo Communications
in Santa Barbara, California.]
Steve Michaels is a business broker with TAS Marketing; he can be
contacted at 800-369-6126 or
tas@tasmarketing.com.
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