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A Success Plan for Remote Agents
By Donna West
October 2009
If you look the word "remote" up in an old dictionary, you'll
find that it has five meanings listed.
1. Distant in space or time - a remote star in the galaxy
2. Far off, hidden; secluded - a remote cabin in the woods
3. Not closely connected - a remote cousin
4. Not warm and friendly; aloof - remote from the group
5. Slight, faint - a remote chance
In a newer dictionary, there might also be two more
definitions.
6. A controlling device - The TV remote
7. An employee who works from home or another location - a
remote agent
For those of us in the telecommunications industry most of
these definitions have meaning. We would like to have a remote workforce (7)
that is distant from our office, both in time, such as (1) a different time zone
and in location (2) in their own home, but we are afraid that they will feel
they (3) are not closely connected. We are also afraid that they will not be
(4) warm and friendly to our customers if we aren't there to oversee them.
Having a remote workforce is not the fearsome thing that many
make it out to be. We have a call logger, a (6) device that gives us good
control over a person who is not on site. We need to relax, to understand that
there is only (5) a slight chance that a (7) employee who works from home will
not be just as good as the employees who work in our offices. Actually, that
could be turned around; there is only a (5) slight chance that the (7) employee
who works in our office won't be as good as the one who works from home!
It isn't likely that any of our employees used to say, "I
want to be an agent in a call center when I grow up." While our agents may have
come to truly like their jobs, it was probably not their destination. That is
why (in part) it is difficult to hire good people in our industry; people can't
imagine themselves doing what we do. However, they can imagine themselves
working from home. And we can allow our employees to work from home. It is our
advantage when many entry level positions simply will not lend themselves to
such conditions. Just about all retail positions and many service positions
require the employee's presence in the building and meeting the customers.
In a field where we are all competing in the same educated,
but unskilled labor pool, what can we offer that will bring us the cream of the
crop? We can offer the carrot of working from home! That is a competitive
advantage that is hard to top. Employee longevity is something that gives one
company an edge over another that has frequent turnover. Longevity (and good
management) equals more knowledgeable agents. More knowledgeable agents (and
good management) equal better service. Employees who are able to work from home
are happier and more willing to work odd hours. Everyone wins.
What does it take to have a remote workforce? It takes a
well thought out program that has been committed to paper and is adhered to
without fail. It takes consistent and careful monitoring and coaching. It
takes faith on the part of the employer. And it takes a good program for
keeping people feeling connected and appreciated! Let's take a closer look at
these requirements.
The first step in developing a program for a remote workforce
is to meet with the top people in the company and get feedback, talk with other
companies that have a remote program and listen carefully to what they do, ask
what works and where they have difficulties. List all the pros and cons you can
think of and determine how you will handle each area. For instance, will the
agents who work from home work in the office part of the time. If mistakes are
made, how will you discipline? Will remote privileges be revoked? Under what
circumstances? For how long?
When you begin your program make, sure everyone is issued a
letter stating the rules, that this is a pilot program and subject to change at
any time. Have every person involved in the program sign a statement that they
understand and agree.
With remote agents, monitoring and coaching will become a
full time job. It will be nearly impossible to have a true remote workforce
without a call logger. Pulling calls from a call logger to listen for that warm
inviting tone and scoring them objectively using the ATSI Award of Excellence
(or other) criteria will be a daily job. This must be done by someone dedicated
to getting the best from your agents. Any agent who does not score well should
not be working outside your office, and they probably should not be working in
your office either. The truth is your employees either care - and will do so no
matter where they are working - or they don't care and will try to get away with
whatever they can, wherever they are. Put away your fears; the agents who do
well on site will probably do just as well, or better, at home. That is because
they want to work from home and will not want to jeopardize that privilege.
Having a remote workforce takes faith on the part of the
owners and managers: faith that it will work and faith in their employees. The
success of this program will come when employees know that their leaders trust
them to work without direct supervision. People live up to (or down to) our
expectations; they will be proud that trust and won't let you down.
Finally, actions that are rewarded are repeated. Make sure
that the excellent results you find during that monitoring are rewarded. If you
require scores of 90% to maintain the ability to work from home, reward scores
of 95% and above with a bonus. Nothing says "thanks" quite like money,
especially if they are not one of the world's more highly paid people.
Keep your agents connected by installing an instant messaging
program that works with your equipment. Allow them to chat a bit when things
are slow, but be sure that everyone knows that this is a permanent record, the
supervisor can see what is being written, and that management can review what
has been typed. That will keep snide remarks and hurt feelings from happening.
You may want to give each agent an employee e-mail as well.
Set up accounts in your equipment so that agents have a place
to ask one another for coverage, a place to list accounts that need to have
corrections made, or a place to post happenings in their lives. Have a bulletin
board in each office where photos of every agent and administrative
person are posted. Create a website where staff photos are also posted.
Create a company newsletter and make sure things such as
policy changes and customer requests and happenings are noted. Record the
things that are happening in your employee's lives, such as new babies and new
cars, old friends, kids starting school, and kids finishing school; let folks
know about all the highlights. Have a recipe exchange; give hints on using
Outlook or Word shortcuts. Make sure that your employees all know the goals you
are setting for each quarter of the year, what you will accomplish in the next
year. Bring them into the group. Will you be designing a new website?
Creating a client newsletter? Designating a customer appreciation month? Make
sure everyone is in the loop.
As you work on projects, try to include your remote staff
members in part of the preparations. Ask them to look up specific account
information. Give them a part in whatever is happening in your company, even if
it is only to review a new policy, or check over a new client account for ease
of use. We all need to be needed. When a new account comes on make sure that
training is available, you can use power points and/or create training videos
using tools such as GoToMeeting.
Send your employees emails and notes through your system;
tell them that you noticed they did an exceptionally good job on a specific
customer service call. Thank them for working extra hours. Send a "thought for
the day," or a message with meaning. Share anecdotes about how the company got
started, go through old appointment books and share some history. Let them know
that eight years ago today this customer came on board, or five years ago today
this agent joined the company.
Show everyone you appreciate him or her. Now that so many
people will be working from home, they can't see the smile you flashed at them
when you walked through the operations center. They can't hear your cheery
"Good Morning." It is more difficult - and now more necessary than ever to say,
"Thank you" whenever you can. Write hand written notes and send them through
the mail; we all like to receive a card or letter.
Call into your company lines and compliment the person who
answers. Tell them how glad you are that they are answering your customer's
phones so nicely; tell them they make your company a better place.
Having remote agents in your
company will make it a better place. Your clients will love the stability and
knowledgebase they find in your agents. Your sales people will love talking
about the longevity statistics at your company. Your agents will love the
savings and the flexibility. And you will appreciate the calm atmosphere that
will prevail in your office. Yes, "going remote" will allow you to find a
remote (1) or (2) space of you own to relax in occasionally.
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