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The Reality of Faxing
By Laura DeHaan
June 2005
Everyday,
our businesses and personal lives are infiltrated by unwanted advertisements via
every aspect of communication. The
most publicized avenues for blocking unwanted and unsolicited advertisements are
"do-not-call" lists for telemarketers and spam filters for email, but you
may not realize that there are efforts to stem the tide of unwanted messages
through your fax machine.
The
Federal Communications Commission (FCC), not only has regulations regarding
phone use, but also specifically to control unwanted faxes.
The FCC prohibits the sending of unsolicited advertisements, more
commonly called "junk faxes." An
"unsolicited advertisement" is defined as "any material advertising the
commercial availability or quality of any property, goods, or services which is
transmitted to any person without that person's prior express invitation or
permission."
The
FCC is going even further. The
current regulation has been amended to say that "Beginning July
1, 2005, a person may grant permission to
send a fax advertisement only with a signed written statement that included the
fax number to which any advertisements may be sent."
Even
though sending unwanted faxes is illegal, we all know that legislation never
fully stops the breach of advertisement into our homes and businesses, so there
are services available in order to further help us from wasting our time, paper
and ink. One of such services is
Blocklist.com. Unlike the DNC list,
which only applies to residential numbers, Blocklist.com can be used for any
phone number. "Blocklist.com
provides consumers with free services to save time, money, and frustrations from
promotional communications." Essentially,
the service works by allying themselves with a number of fax broadcasting
companies. According to the company,
"Blocklist.com provides a Web interface that redirects faxes sent from
participating fax broadcasting companies to Blocklist.com inbox.
If a fax is being sent to you through a participating fax broadcaster,
and you are a member of Blocklist.com, the interface will recognize your fax
number as a filtered number, and that fax will be redirected to your inbox."
Due to the fact that Blocklist.com can only work with companies that have
expressed interest in working with them, not all unsolicited faxes will be
blocked.
When
you sign up for Blocklist.com, they create an account for you.
With this account, you will be able to check online for a list of the
faxes that have been filtered from your number.
The system will store these faxes for 30 days before they are
automatically deleted, thus allowing you time to ascertain that you really did
not want any of the faxes. If you
simply don't want to see the messages, they will be automatically deleted,
saving you the effort of having to manually delete the messages yourself.
If
you are looking for fee-based alternatives to blocking faxes, there are options
available. Products exist that
control specifically either what numbers are exclusively allowed, or what
numbers to block. A quick search
online will bring up a number of options.
Whatever
path you choose to take to avoid unwanted faxes, it is also important to know
that if you still do receive faxes, we have the power to report the violations.
The FCC, in a further attempt to regulate fax usage says, "If you have
received an unsolicited fax or receive a fax from someone who hasn't received
your prior permission, you may file a complaint by completing the FCC's
on-line Consumer Complaint Form at or by calling the FCC's Consumer Center at 888-225-5322
voice or 888-835-5322
TTY. For more information, visit www.fcc.gov/cgb/consumerfacts/unwantedfaxes.html
or www.fcc.gov/cgb/complaints.html.
Laura DeHaan is an English major at Hope College
and is planning to become an Elementary Teacher.
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