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Book Review:
Business School Essentials for Call Center Leader
Reviewed by Paul Stockford
November 2004
Klenke, Maggie. Business
School Essentials for Call Center Leaders.
1st ed: The Call Center School Press, 2004.
In
the not-too-distant past, the successful call center manager had to be competent
in motivating employees, meeting performance objectives, and maintaining
customer satisfaction. Operational
management was the focus of the call center manager's career.
In
today's post-dotcom economy and rapidly evolving contact center environment,
the role of the customer care professional is changing.
Today's successful call center manager must be competent in traditional
call center operations as well as traditional business disciplines such as human
resources, business process management, financial management, strategic
planning, risk assessment, and performance management.
In
her book, Business School Essentials for
Call Center Leaders, author Maggie Klenke plots a course designed to help
aspiring managers and seasoned call center veterans alike to navigate and
understand the essential business elements required of successful call center
leaders today. Klenke presents
essential business knowledge in a way that will be easy for today's customer
care professional to understand and appreciate.
The
book is written in layman's terms and peppered with anecdotal illustrations
that can only come from years of experience in the industry.
From front-line agents with career aspirations to seasoned call center
executives, Business School Essentials for Call Center Leaders should be
required reading for anyone with designs on a successful contact center career.
Paul Stockford is the founder of Saddletree
Research, which provides industry information to vendors involved in contact
center and communications markets. He
can be reached at 480-922-5949,
info@Saddletreeresearch.com, or
www.saddletreeresearch.com.
[To
order this and other call center related books, go to
www.thecallcenterschool.com
or call 615-812-8400.]
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