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Managing Remote Agents
By
Tom Sheridan
September, 2003
When
a manager thinks of a call center or telemessaging service, a room full of
agents busily typing and talking comes to mind. Think again. With
newer software, coupled with high speed Internet access, this traditional model
is changing. Your own Customer
Service Representatives (CSRs) can process calls remotely from home while
working to benefit you, not unlike call traffic being handled halfway around the
world (See Implementing Remote Agent Stations).
I
had been opposed to remote agent positions because of the hassle and
unreliability of analog modems and A/B switches as well as having to manage
employees away from our call center. I
believed that our work was just too complicated to have agents working solo, and
quality issues concerned me.
There
were three fundamental changes that convinced me to give remote agents a real
try. The first change was an
operational decision to assign our CSR workforce to be either call takers or
message dispatchers. Our remote
agents almost always serve as call takers and only take messages to subsequently
be dispatched from the call center.
The
second event was the widespread availability of reliable DSL and cable Internet
access. This is essential for CSR
data screens to work remotely like they do in the call center.
The third change was the labor market in our area.
Like many parts of the country, in recent years it has become tougher to
find reliable help in our local market. We
found that by selectively offering some or all work hours as remote hours,
employees would work as "peak shavers" (working just when we needed them).
We also found that our staff was more willing to put in supplemental
hours remotely during times that they otherwise could not or would not work in
our call center. These hours
included early morning and late night. We
also discovered it was easier to hire and retain good employees if this
flexibility became part of their employment package.
Candidates
are not hired at the outset as remote agents, but this aspect of the job is
discussed at length during their interview.
Remote agents must first become experienced senior-level CSRs, which
takes six months or longer. They
must prove themselves as reliable, competent, employees who are able to work
independently. These criteria are
used similarly for veteran employees who also have expressed a desire to work
from home. Next, we work out the
technical details including the computer, voice line, and Internet access.
There is no set policy as to how these things are provided.
We have found that most of our employees desiring remote status already
are Internet savvy and have a PC with high speed Internet access.
A
time is scheduled to meet at their home to install the software and set up
remote access to the call center. I
believe the home visit is important to verify that there is a quiet, secure area
to work. We also provide about an
hour of remote training to cover the handful of items that are done differently
from home such as how to connect, log into the system, and communicate with the
supervisor. Every remote agent is
expected to maintain a consistent level of quality and reliability that is
commensurate with the call center. No
unprofessional noises may be heard in the background. That's a deal breaker.
One
issue that surfaced early-on was how a remote agent could best communicate with
the supervisor or with other agents if there was a question or a problem.
Our Startel system had some capability for this, but there was no audible
alert and you had to press the "next call" button to view the message.
Then,
I learned about "Spectrum Messenger" from Telescan which is an elegant
messaging program that actually fits on a floppy diskette.
The program runs on any Windows PC. There
are no ads, no spam, all communications are encrypted, it works with any
vendor's TAS system, and it is suited perfectly for use over the Internet.
After a free two-license trial, we purchased 25 licenses and added this
messaging capability to all of our workstation positions. The ability to communicate via Spectrum Messenger has greatly
enhanced the value of our remote agents. It
is lightning fast and it helps keep our remote staff "connected with our
group."
When
we added remote access via the Internet, security was an obvious concern.
We had already installed a firewall and a virus detection system to scan
every packet of data sent out or received from the Internet.
To further enhance security, our remote agents are limited to the "call
answer mode" part of our system. Permanent
database changes that could disable or sabotage the system cannot easily be made
from outside. All CSRs are required
to select new alphanumeric logons and passwords for access to our system.
There are no "Mary/Mary" logon/password combinations.
At
MedCom, we consider working from home to be a job benefit, not something
that we have to entice people to do. Our
remote agents have to earn this position and work with us to help benefit
everyone. We make sure that all
policies and expectations are clearly communicated and that everyone understands
the rules from the beginning. We
presently have five remote agent positions and our most distant employee works
from home 800 miles away. Two years
ago if anyone had asked me if our Pennsylvania call center would ever have an
employee working full-time in Georgia, I would have laughed out loud.
Now we do, and she is one of our best agents.
Tom
Sheridan is Vice President of MedCom Professional Services, Inc. in
Philadelphia, Pennsylvania.
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