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Bilingual and Multilingual Call Centers
June, 2003
In
the April issue of Connections Magazine
we covered language interpretation services.
These are large call centers that employ bilingual and multilingual reps
who perform interpretation services over the phone.
Typically, they have thousands of reps and can handle hundreds of
languages. To use these services,
the agent in the originating call center conferences the caller to a rep at the
language interpreter. The
interpreter relays communication between caller and call center agent; the call
center agent documents the call for the client.
Although this is a practical way to respond to language differences, it
can also be cost prohibitive when used too often.
Another
solution, when a commonly used language is involved, is to outsource the calls
in an alternate language to a bilingual call center that covers that language.
All calls in the base language (generally English) are handled at the
primary call center, while calls in the secondary language (Spanish and French
are the most common) are routed to the bilingual call center.
The bilingual call center agent interacts directly with the caller and
documents the call; there is no conferencing involved.
The information at the bilingual center is then sent back to the first
call center or directly to the client. The
fees for outsourcing calls to a bilingual call center in this nature are often
far less then using a language interpretation service.
This is even more true if the outsource call center is in another country
with a favorable exchange rate or lower labor rate.
View
a list of bilingual and multilingual call
centers, along with contact
information and the languages covered (updated monthly).
(Also
see listing of Outsource call centers.)
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