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This is part four in our ongoing
series about understanding your phone bill.
Here is the next question you should ask before you sign on the dotted
line:
What are your billing
increments and minimums? This
is a long distance question, but still worth asking. Billing increment refers to the smallest slice of a call for
which a carrier will charge you. It
may be one minute. That's not a
great deal, but it's still the standard for residential long distance services
and cellular services. Carriers
have different levels of billing increments available.
The best deal is one-second increments, with no minimum.
Talk for seven seconds, pay for seven seconds.
Idealistic does not mean realistic, unfortunately.
Look for six-second billing increments.
While your carrier may offer six-second billing, it may only commence
after an 18-, or even 30-second minimum call length.
If you talk for seven seconds, you will pay for 30.
Talk for 32 seconds, pay for 36 (30-second minimum, plus one six-second
slice).
For businesses with longer
average call lengths, the difference in the net cost of a phone bill between 18-
and 30-second call minimums is negligible.
Billing increments have more impact on the bill the shorter the average
call length is. Some carriers may
charge different minimums or increments for international calls.
Also, always watch out for deals that appear to have a great per minute
price, but carry a big minimum charge per call.
Ninety-nine cents may be a great deal for a 22-minute chat with Auntie Em,
but it's a terrible deal just to reach her answering machine.
Strategy: Know which
minimum call lengths and billing increments will be used on your bill.
Full minute billing is obsolete and generally a bad deal for long
distance customers.
While this might be a question
that your rep doesn't want to get into, knowing this information empowers you
to compare programs accurately and positions you to make the best decision for
your business.
Industry veteran Ken Rothacker is president of
OmniConnect, Inc, a Chicago based telecommunications services agency.
Contact Ken via email at ken@omni-connect.com.
For
more Understanding Your Telephone Bill, see Ken's previous
article.
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