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How to Start or Buy a
Telephone Answering Service:
Introduction
By Steve and Chris Michaels
Updated January, 2007
Now is an exciting time to start
a Telephone Answering Service business, whether it is
a new start-up venture, hosting your accounts on another system or a
full-fledged seasoned operation. The opportunities are endless in this
ever-changing, multi-faceted business.
Besides the conventional message
taking that the industry is noted for, the Telephone Answering Service business
also
encompasses paging with text
messaging, voice mail,
fulfillment,
order entry and Interactive Web Response (IWR). IWR integrates a Website with a
live operator for answering questions or taking an order while you are both on a
particular Website looking at your computer. In fact, the telephone answering
service industry is
quickly emerging into the contact center of tomorrow.
But in talking about starting a
Telephone Answering Service (TAS), there are several starting points that one
may consider: The first would be an Entry
Level answering bureau. This would be a start-up business from scratch that
would require a small capital investment. It
could
utilize a paper-based
or paperless
system for answering calls (hand written messages vs. typing them into a
computer) and offer basic answering service.
This would be for
the individual who would like to own their call center equipment.
The second
option for those with the entrepreneurial spirit would be to use a
Hosted Service
as your
equipment vendor. What this means is that you would put your account database on
another system being hosted by either an equipment vendor or another answering
service. They would provide you with equipment & software thus enabling you to
offer the services of the large Answering Service businesses without the costs. This option
would also allow you to go virtual and hire home-based operators. All you would
need is a PC with either a cable or DSL hook-up (which the operators provide
themselves) and some training and you are in business.
This option is
also advantageous for the Answering Service business that has outdated equipment and is
looking for the added features and benefits that the larger, more expensive
systems have to offer without the costs.
This by far is the
easiest and fastest way to get started in the answering service business. If you
elect to go with an existing answering service to host your accounts, they could
also act as a back up for answering your overflow traffic or midnight shift.
They could also purchase your accounts should you decide that the phone
answering business
is not for you. A win-win situation for both you and your elected hosting agent.
The third
type would be someone who has an existing business such as a paging or alarm
monitoring company who would like to complement his or her business with
telephone answering. Let's call this type of start-up venture
Start-Up II.
The fourth type would be someone who is
buying an existing service. These buyers are divided into two groups:
-
Existing Owners,
who are buying Answering Service accounts only for impact and rolling those accounts into
an existing bureau.
-
New Buyers,
who
purchase the business as a going concern who wish to either run the business
themselves, or operate it as an absentee owner.
So let's address
these different areas:
Steve and Chris Michaels operate TAS Marketing, a business brokering
company focusing on assisting clients buying and selling telephone answering
services and outsourcing call centers. Contact them at 800-369-6126 or TAS@tasmarketing.com
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